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Number of items: 4.

Article

Sargeant, A. , Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142

Liao, M. , Foreman, S. and Sargeant, A. (2001) Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3). pp. 213-226. ISSN 1465-4520

Conference or Workshop Item

Sargeant, A. and Foreman, S. (2001) Nonprofit website effectiveness: An exploratory study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001.

Sargeant, A. , Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999.

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