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Eagle, L. (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill. Available from: http://eprints.uwe.ac.uk/14306

Eagle, L. (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill. Available from: http://eprints.uwe.ac.uk/14305

This list was generated on Sat Jul 2 02:58:47 2016 BST.

 

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