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Eagle, L. (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C. , Quester, P. G. and Hawkins, D. , eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill.

Eagle, L. (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C. , Quester, P. G. and Hawkins, D. , eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill.

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