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Number of items: 19.

Article

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2006) Breaking through the invisible barrier of low functional literacy: implications for health communication. Studies in Communication Sciences: Special Issue on Health Literacy, 5 (2). pp. 29-55. ISSN 1424-4896

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034

Report or Working Paper

Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2005) Breaking through the invisible barrier of low functional literacy: Implications for health communication. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Bulmer, S., Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L., Hawkins, J. and Reid, J. (2005) Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Hawkins, J., Eagle, L. and Martin, I. R. (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Hawkins, J. and Eagle, L. (2005) Pharmaceutical marketing and barriers to communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

Eagle, L., Hawkins, J., Martin, I., Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

Bulmer, S., Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Bulmer, S., Hawkins, J. and Eagle, L. (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003.

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