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Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421 Available from:

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Complex and controversial causes for the "obesity epidemic": the role of marketing communication. International Journal of Medical Marketing, 4 (3). pp. 271-287. ISSN 1469-7025 Available from:

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