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Tapp, A., Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520 Available from:


Tapp, A., Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003. Available from:

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