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Number of items: 2.
Tapp, A. print, Hicks, K. print and Stone, M. print (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520
Conference or Workshop Item
Tapp, A. print, Hicks, K. print and Stone, M. print (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003. [Unpublished]
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