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Number of items: 2.

Article

Tapp, A., Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520

Conference or Workshop Item

Tapp, A., Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003.

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