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Number of items: 5.


Sargeant, A., Hilton, T. and Wymer, W. (2006) Bequest motives and barriers to giving: The case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682

Sargeant, A., Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640


Sargeant, A., Hilton , T. and Wymer, W. (2005) The final gift: Motives and barriers to giving. In: 12th Biennial World Marketing Congress, Muenster, Germany, July, 2005., p. 395

Sargeant, A., Hilton, T. and Wymer, W. (2005) Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503

Sargeant, A. and Hilton, T. (2005) The final gift: Targeting the potential charity legator. International Journal of Nonprofit and Voluntary Sector Marketing, 10 (1). pp. 3-16. ISSN 1465-4520

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