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Sargeant, A., Hudson, J. and Jay, E. (2006) Fundraising training in the U.K.: An assesment of current provision. Project Report. Institute of Fundraising, London. Available from:


Sargeant, A., Hudson, J. and Ford, J. B. (2005) Charity brand personality: Distinguishing sector cause and organization. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005. Available from:


Sargeant, A. and Hudson, J. (2003) Exploring brand values in the charity sector: Just what is the span of control? In: ARNOVA Conference , Denver, November, 2003. Available from:

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