Sargeant, A., Hudson, J. and Jay, E.
Fundraising training in the U.K.: An assesment of current provision.
Institute of Fundraising, London.
Available from: http://eprints.uwe.ac.uk/15486
Sargeant, A., Hudson, J. and Ford, J. B.
Charity brand personality: Distinguishing sector cause and organization.
34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.
Available from: http://eprints.uwe.ac.uk/15271
Sargeant, A. and Hudson, J.
Exploring brand values in the charity sector: Just what is the span of control?
ARNOVA Conference , Denver, November, 2003.
Available from: http://eprints.uwe.ac.uk/15026