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Hudson, J. (2008) Charity brand personality: the relationship with giving behavior. Nonprofit and Voluntary Sector Quarterly, 37 (3). pp. 468-491. ISSN 0899-7640 Available from:

Hudson, J. (2008) Conceptualising brand values in the charity sector: the relationship between sector, cause and organisation. Service Industries Journal, 28 (5). pp. 615-632. ISSN 0264-2069 Available from:

Hudson, J. and Sargeant, A. (2008) Donor retention: an exploratory study of door-to-door recruits. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1). pp. 89-101. ISSN 1465-4520 Available from:

Hudson, J. (2007) The branding of charities. In: Sargeant, A. and Wymer Jr, W., eds. (2007) The Routledge Companion to Nonprofit Marketing. Oxon: Routledge, pp. 65-74. ISBN 0-415-41727-9 Available from:


Sargeant, A. and Hudson, J. (2011) Developing planned giving at the Salvation Army Southern Territory. International Journal of Nonprofit and Voluntary Sector Marketing, 16 (3). pp. 237-250. ISSN 1465-4520 Available from:

Sargeant, A. and Hudson, J. (2005) Nonprofit brand or bland: An exploration of the structure of charity brand personality. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005. Available from:

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