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Number of items: 6.

Article

Sargeant, A. print and Hudson, J. print (2011) Developing planned giving at the Salvation Army Southern Territory. International Journal of Nonprofit and Voluntary Sector Marketing, 16 (3). pp. 237-250. ISSN 1465-4520

Hudson, J. print (2008) Charity brand personality: the relationship with giving behavior. Nonprofit and Voluntary Sector Quarterly, 37 (3). pp. 468-491. ISSN 0899-7640

Hudson, J. print (2008) Conceptualising brand values in the charity sector: the relationship between sector, cause and organisation. Service Industries Journal, 28 (5). pp. 615-632. ISSN 0264-2069

Hudson, J. print and Sargeant, A. print (2008) Donor retention: an exploratory study of door-to-door recruits. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1). pp. 89-101. ISSN 1465-4520

Book Section

Hudson, J. print (2007) The branding of charities. In: Sargeant, A. print and Wymer Jr, W. print, eds. (2007) The Routledge Companion to Nonprofit Marketing. Oxon: Routledge, pp. 65-74. ISBN 0-415-41727-9

Conference or Workshop Item

Sargeant, A. print and Hudson, J. print (2005) Nonprofit brand or bland: An exploration of the structure of charity brand personality. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005.

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