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Number of items: 4.

Article

Hughes, T., Tapp, A. and Hughes, R. (2008) Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24 (1-2). pp. 221-240. ISSN 0267-257X

Report or Working Paper

Jones, S., Eagle, L., Kemp, G. and Hughes, R. (2009) Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory. Project Report. South West Public Health Observatory.

Conference or Workshop Item

Hughes, T., Tapp, A. and Hughes, R. (2007) How to bridge the gap: Improving academic/practitioner knowledge exchange. In: Academy of Marketing Conference, Kingston, UK, 3rd - 6th July, 2007.

Hughes, T., Tapp, A. and Hughes, R. (2006) Routes to better knowledge transfer in marketing management. In: Academy of Marketing Conference, London, UK, July, 2006.

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