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Number of items: 12.

Article

Hunt, L. M., Eagle, L. and Kitchen, P. J. (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753

Hunt, L. M., Thomas, M. J. W. and Eagle, L. (2001) Professional learners: Students as informed and informing partners in the learning transaction. Research and Development in Higher Education, 24. pp. 62-70.

Book Section

Hunt, L. M., Thomas, M. J. W., Eagle, L. and Shergill, G. (2001) Creating professional learners. In: Thomas, J. W. and Hunt, G. J. F., eds. (2001) Enhancing Professionalism in Aviation. Aukland: Massey University, pp. 23-32.

Report or Working Paper

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Hunt, L. M., Eagle, L. and Shergill, G. (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Andragogy, pedagogy and information technology: Implications for marketing education. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 383-387

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

Hunt, L. M. and Eagle, L. (2003) The role of information technology in business education: Developing direction seekers into self-directed knowledge workers? In: Hawaii International Conference on Education, Honolulu, Hawaii, USA, 7th - 10th January, 2003.

Hunt, L. M., Eagle, L. and Thomas, M. T. (2002) Student resistance to ICT in education. In: International Conference on Computers in Education, Aukland, New Zealand, 3rd - 6th December, 2002.

Eagle, L. and Hunt, L. M. (2002) Matching marketing education and information technology to teaching/learning outcomes. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002., pp. 701-708

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. In: Management development institute conference, India, November, 2001.

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