Browse by Creator
Login |
Number of items: 8. ArticleEagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487 Available from: http://eprints.uwe.ac.uk/14337 Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14. Available from: http://eprints.uwe.ac.uk/14338 Report or Working PaperEagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15218 Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15217 Conference or Workshop ItemEagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132 Available from: http://eprints.uwe.ac.uk/14919 Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116 Available from: http://eprints.uwe.ac.uk/14925 Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from: http://eprints.uwe.ac.uk/14926 Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516 Available from: http://eprints.uwe.ac.uk/14927 This list was generated on Mon Apr 23 03:13:54 2018 BST. |