Browse by Creator

Article

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

Monograph

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516