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Article

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

Monograph

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Eagle, L. , Hyde, K. F. , Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516