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Number of items: 16.

Article

Sargeant, A., Jay, E. and Lee, S. (2008) The true cost of fundraising: Should donors care? Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0166

Sargeant, A., West, D. and Jay, E. (2007) The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study. Nonprofit Management and Leadership, 18 (2). pp. 141-156. ISSN 1048-6682

Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1049-5142

Sargeant, A. and Jay, E. (2004) Trust and confidence is a preference of the habitual voyeur of what is known as fundraising. Professional Fundraising, Octobe. pp. 22-23.

Sargeant, A. and Jay, E. (2004) Reasons for lapse: The case of face-to-face donors. International Journal of Nonprofit and Voluntary Sector Marketing, 9 (2). pp. 171-182. ISSN 1465-4520

Sargeant, A. and Jay, E. (2003) Qualms and lists. Professional Fundraising, July. pp. 14-15.

Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing , 4 (4). pp. 330-342. ISSN 1463-5178

Sargeant, A. and Jay, E. (2002) Steward little. Professional Fundraising, Octobe. pp. 16-19.

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising practice. Journal of Marketing Management, 18 (9/10). pp. 953-969. ISSN 0267-257X

Book Section

Sargeant, A. and Jay, E. (2007) Measuring and managing donor value. In: Mordaunt, J. and Paton, R., eds. (2007) Thoughtful Fundraising. London: Routledge. ISBN 9780415394284

Conference or Workshop Item

Sargeant, A., Jay, E. and West, D. (2004) Determinants of nonprofit website effectiveness: The role of donor relationships. In: Academy of Marketing, Cheltenham, July, 2004.

Sargeant, A., Jay, E. and West, D. C. (2003) The determinants of website effectiveness: An assessment of the role of relationship marketing. In: Academy of Marketing Conference, Aston University, Birmingham, UK, July, 2003.

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, September, 2002.

Book

Sargeant, A. and Jay, E. (2010) Fundraising management, analysis planning and practice. 2nd. London: Routledge. ISBN 9780415451543

Sargeant, A. and Jay, E. (2004) Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco : Jossey Bass. ISBN 9781118085868

Sargeant, A. and Jay, E. (2004) Fundraising management: Analysis, planning and practice. London: Routledge. ISBN 9780415451543

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