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Number of items: 23.

Article

Kemp, G., Eagle, L. and Verne, J. (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International. ISSN 0957-4824

Kemp, G. and Eagle, L. (2009) The bronze debate: Looking gold versus getting old. Journal of Research for Consumers, 16.

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128. ISSN 1865-1984

Book Section

Jones, S., Eagle, L., Kemp, G., Scammel, K. and Hion, S. (2013) Segmentation strategies for strengthening sun protection behaviours within the UK. In: Jones, S., Kemp, G., Scammel, K., Eagle, L. and Hion, S., eds. (2013) Social Marketing. First Edition. UK: Pearson Education Limited, pp. 180-183. ISBN 9780273727224

Report or Working Paper

Eagle, L., Kemp, G., Jones, S. and Verne, J. (2010) Impact of celebrity role models’ behaviour on sun protection communications targeting young people. Other. National Institute for Health & Clinical Excellence.

Jones, S., Eagle, L., Kemp, G. and Verne, J. (2010) Intervention strategies aimed at improving outdoor workers’ sun protection. Other. National Institute for Health & Clinical Excellence.

Eagle, L., Jones, S., Kemp, G., Hiom, S., Naumann, L. and Cerny, C. (2010) National skin cancer campaigns. Other. National Institute for Health & Clinical Excellence.

Jones, S., Eagle, L., Kemp, G. and Hughes, R. (2009) Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory. Project Report. South West Public Health Observatory.

Eagle, L., Kemp, G. and Jones, S. (2009) Social-marketing based sun protection intervention strategy for Cornwall PCT. Report for South West Public Health Observatory. Project Report. South West Public Health Observatory.

Kemp, G. and Tapp, A. (2008) Social marketing-based strategy for sun protection interventions. Project Report. Bristol Business School, Bristol.

Eagle, L., Kemp, G. and Tapp, A. (2008) Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol. Project Report. South West Public Health Observatory, Bristol.

Eagle, L., Kemp, G. and Jones, S. (2008) Social marketing-based sun protection intervention strategy for Cornwall PCT: A Pilot. Technical Report. South West Public Health Observatory, Bristol.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Conference or Workshop Item

Morey, Y., Eagle, L., Kemp, G., Jones, S. and Verne, J. (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L. and Hiom, S. (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011.

Eagle, L., Jones, S. and Kemp, G. (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L., Kemp, G. and Jones, S. (2009) Accentuating the positives or negatives: The impact of message framing on health communication effectiveness. In: South West Public Health Annual Scientific Conference, Weston Super Mare, 3rd June, 2009.

Eagle, L. and Kemp, G. (2009) Key principles of social marketing. In: South West Public Health Observatory Quarterly Health Intelligence Analysts Seminar, Taunton, UK, 2009.

Kemp, G. and Eagle, L. (2009) The bronze debate: Looking gold verses getting old. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, Jane 2009.

Kemp, G. (2008) Getting the user involved in the UK National Health Service. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. In: 8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008.

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