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Number of items: 54.

Article

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal. Available from: http://eprints.uwe.ac.uk/14312

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6431

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491 Available from: http://eprints.uwe.ac.uk/13543

Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421 Available from: http://eprints.uwe.ac.uk/6432

Eagle, L., Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X Available from: http://eprints.uwe.ac.uk/14316

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422 Available from: http://eprints.uwe.ac.uk/14317

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034 Available from: http://eprints.uwe.ac.uk/14315

Eagle, L. and Kitchen, P. J. (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32. Available from: http://eprints.uwe.ac.uk/14860

Hunt, L. M., Eagle, L. and Kitchen, P. J. (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753 Available from: http://eprints.uwe.ac.uk/14319

Eagle, L. and Kitchen, P. J. (2004) Driven by results. IMC Communique, Spring. Available from: http://eprints.uwe.ac.uk/14321

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/13586

Kitchen, P. J. and Eagle, L. (2004) IMC: Conclusions and caveats. IMC Communique, Winter. pp. 1-4. Available from: http://eprints.uwe.ac.uk/14322

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 -1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6430

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14323

Eagle, L. and Kitchen, P. J. (2002) Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2 (4). pp. 293-310. ISSN 1469-7025 Available from: http://eprints.uwe.ac.uk/14326

Eagle, L. and Kitchen, P. J. (2002) Toward a globalized communications strategy: Perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3). pp. 174-184. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/14325

Eagle, L. and Kitchen, P. J. (2000) Building brands or bolstering egos. Journal of Marketing Communications, 6 (2). pp. 91-106. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14328

Eagle, L. and Kitchen, P. J. (2000) IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion. European Journal of Marketing, 34 (5-6). pp. 667-704. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14329

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487 Available from: http://eprints.uwe.ac.uk/14337

Book Section

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14294

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14292

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14295

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14296

Eagle, L. (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P. J., ed. (2003) Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan. Available from: http://eprints.uwe.ac.uk/14297

Kitchen, P. J., Shergill, G. and Eagle, L. (2001) Implications of globalisation on customer relationship management. In: Sheth, J., Parvatiyar, A. and Shainesh, G., eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049 Available from: http://eprints.uwe.ac.uk/14299

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J., ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965 Available from: http://eprints.uwe.ac.uk/14300

Report or Working Paper

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15182

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15191

Eagle, L., Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15193

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK. Available from: http://eprints.uwe.ac.uk/15181

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15194

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15204

Kitchen, P. J. and Eagle, L. (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15203

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15208

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15213

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15218

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15217

Conference or Workshop Item

Siglioccolo, M., Eagle, L. and Kitchen, P. J. (2010) Exploring the link between managing cultural heritage and tourism industry competitiveness: A two country comparison. In: Euromed 2010, Lemesos, Cyprus, 8th - 13th November, 2010. Available from: http://eprints.uwe.ac.uk/15219

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245 Available from: http://eprints.uwe.ac.uk/14353

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004. Available from: http://eprints.uwe.ac.uk/15224

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004. Available from: http://eprints.uwe.ac.uk/14223

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004. Available from: http://eprints.uwe.ac.uk/14862

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Andragogy, pedagogy and information technology: Implications for marketing education. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 383-387 Available from: http://eprints.uwe.ac.uk/14867

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14870

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. In: Management development institute conference, India, November, 2001. Available from: http://eprints.uwe.ac.uk/14876

Eagle, L. and Kitchen, P. J. (2000) Globalization of communication: A New Zealand exploratory study. In: Australia New Zealand Marketing Academy Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 658-662 Available from: http://eprints.uwe.ac.uk/14909

Kitchen, P. J., Shergill, G. and Eagle, L. (2000) Implications of globalization on customer relationship management. In: Customer Relationship Management: Emerging Concepts, Tools and Applications Conference, Gurgaon, India, , November, 2000. Available from: http://eprints.uwe.ac.uk/15254

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. In: 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands, May, 2000., pp. 33-44 Available from: http://eprints.uwe.ac.uk/14912

Eagle, L. and Kitchen, P. J. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999. Available from: http://eprints.uwe.ac.uk/15255

Eagle, L. and Kitchen, P. J. (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999. Available from: http://eprints.uwe.ac.uk/14916

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132 Available from: http://eprints.uwe.ac.uk/14919

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116 Available from: http://eprints.uwe.ac.uk/14925

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from: http://eprints.uwe.ac.uk/14926

Book

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14291

This list was generated on Mon Dec 5 02:23:30 2016 GMT.

 

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