Browse by Creator

2008

Sargeant, A. , Jay, E. and Lee, S. (2008) The true cost of fundraising: Should donors care? Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0166

2006

Sargeant, A. , Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1049-5142

2005

Sargeant, A. and Lee, S. (2005) Philanthropic giving index: Some thoughts from across the pond. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.

2004

Riaz, M. , Kiani, S. L. , Shehzad, A. and Lee, S. (2004) On communication optimization in grid access middleware for handheld devices. In: International Scientific-Practical Conference 'Communication-2004', 2004.

Sargeant, A. and Lee, S. (2004) Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology & Marketing, 21 (8). pp. 613-635. ISSN 0742-6046

2003

Sargeant, A. and Lee, S. (2003) The new marketing myopia: Why is the giving literature so often ignored? In: ARNOVA Conference, Denver , November, 2003.

Sargeant, A. and Lee, S. (2003) Benchmarking fundraising practice. In: Institute of Fundraising Annual Conference, Birmingham, UK, July, 2003.

Sargeant, A. and Lee, S. (2003) Towards a model of donor trust: Implications for H.E. fundraising practice in the United Kingdom. The CASE International Journal of Educational Advancement, 3 (3). pp. 213-225. ISSN 1467-3657

2002

Sargeant, A. and Lee, S. (2002) Improving public trust in the voluntary sector: An empirical analysis'. International Journal of Nonprofit and Voluntary Sector Marketing, 7 (1). pp. 68-83. ISSN 1465-4520

Sargeant, A. and Lee, S. (2002) Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18 (7-8). pp. 779-802. ISSN 0267-257X

2001

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector: An empirical study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001.

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector. Professional Fundraising, Octobe. pp. 12-15.