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Number of items: 3.

2011

Lloyd, J. (2011) Something old… something new? Modelling political communication in the 2010 UK general election. In: Lees-Marshment, J., ed. (2011) Routledge Handbook of Political Marketing. Routledge. ISBN 9780415579933

2009

Lloyd, J. (2009) After Blair… The challenge of communicating Brown’s brand of Labour. In: Lees-Marshment, J., ed. (2009) Political Marketing: Principles and Applications. Taylor & Francis. ISBN 9780415431293

2005

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? In: Wymer, W. and Lees-Marshment, J., eds. (2005) Current Issues in Political Marketing. Haworth Press Inc. ISBN 9780789024381

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