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Number of items: 3.
Leonard, S., Spotswood, F. and Tapp, A. (2012) Overcoming the self‐image incongruency of non‐cyclists. Journal of Social Marketing, 2 (1). pp. 23-36. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24620
Conference or Workshop Item
Leonard, S., Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13920
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/13924
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