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Number of items: 4.

Article

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142

Liao, M., Foreman, S. and Sargeant, A. (2001) Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3). pp. 213-226. ISSN 1465-4520

Sargeant, A. and Liao, M. (2000) Operationalising the marketing concept: Just what can be achieved when you get it right? The CASE International Journal of Educational Advancement, 1 (1). pp. 24-39. ISSN 1467-3657

Conference or Workshop Item

Sargeant, A., Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999.

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