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Lloyd, J. (2006) The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties. In: Lillecker, D., ed. (2006) The Marketing of Political Parties – Political Marketing at the 2005 British General. Manchester: Manchester University Press, p. 59. ISBN 9780719073007 Available from: http://eprints.uwe.ac.uk/14502
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