Browse by Creator
Number of items: 7.
Hilton, T., Hughes, T., Little, Ed and Marandi, E. (2013) Adopting self-service technology to do more with less. Journal of Services Marketing, 27 (1). pp. 3-12. ISSN 0887-6045
Marandi, E., Little, Ed and Hughes, T. (2010) Innovation and the children of the revolution: Facebook and value co-creation. The Marketing Review, 10 (2). pp. 169-183. ISSN 1469-347X
Marandi, E. and Little, Ed (2006) The impact of personal values on perception of service provider empathy and customer loyalty. The Business Review, 5 (2). pp. 339-334.
Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827
Conference or Workshop Item
Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Developing a resource integration model for self-service technology. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010.
Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Co-production and the role of self service technology in resource integration. In: Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK, 23-36 September, 2010.
Little, Ed and Marandi, E. (2003) Relationship marketing management. London: Thomson Learning. ISBN 978-1861529312
This list was generated on Thu Apr 17 02:38:42 2014 BST.