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Number of items: 25.

Article

Lloyd, J. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. International Review on Public and Non-Profit Marketing, 6 (2). pp. 119-135. ISSN 1865-1984 Available from: http://eprints.uwe.ac.uk/14511

Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/8386

Lloyd, J. (2008) Positively negative - The impact of negativity on the political consumer. International Journal of Non-Profit & Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14506

Lloyd, J. (2005) Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena? Journal of Nonprofit & Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/13983

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? Journal of Non-profit and Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/14500

Book Section

Lloyd, J. (2011) Something old… something new? Modelling political communication in the 2010 UK general election. In: Lees-Marshment, J., ed. (2011) Routledge Handbook of Political Marketing. Routledge. ISBN 9780415579933 Available from: http://eprints.uwe.ac.uk/14512

Lloyd, J. (2009) After Blair… The challenge of communicating Brown’s brand of Labour. In: Lees-Marshment, J., ed. (2009) Political Marketing: Principles and Applications. Taylor & Francis. ISBN 9780415431293 Available from: http://eprints.uwe.ac.uk/14507

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273 Available from: http://eprints.uwe.ac.uk/14503

Lloyd, J. (2006) The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties. In: Lillecker, D., ed. (2006) The Marketing of Political Parties – Political Marketing at the 2005 British General. Manchester: Manchester University Press, p. 59. ISBN 9780719073007 Available from: http://eprints.uwe.ac.uk/14502

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? In: Wymer, W. and Lees-Marshment, J., eds. (2005) Current Issues in Political Marketing. Haworth Press Inc. ISBN 9780789024381 Available from: http://eprints.uwe.ac.uk/14501

Report or Working Paper

Lloyd, J. (2014) Voter engagement in the UK: Written evidence submitted by Dr Jenny Lloyd, University of the West of England (VUK 28). Other. Commons select committee. Available from: http://eprints.uwe.ac.uk/22791

Conference or Workshop Item

Lloyd, J. (2012) Lessons from the tea party: What happens when you can't please everyone all the time. In: IPSA XXII World Congress of Political Science, Madrid, Spain, 8-12th July 2012, Madrid, Spain, 8th-12th July 2012. IPSA XXII World Congress of Political Science, Madrid, Spain: UNSPECIFIED Available from: http://eprints.uwe.ac.uk/19958

Lloyd, J. and Dean , D. (2012) Illuminated by the smog: Exploring the readability of political websites during the 2010 UK general election. In: Academy of Marketing Annual Conference, University of Southampton’s School of Management, 2nd – 5th July 2012 , University of Southampton, England, 2nd-5th July 2012. Academy of Marketing Annual Conference, University of Southampton’s School of Management, 2nd – 5th July 2012 : UNSPECIFIED Available from: http://eprints.uwe.ac.uk/19961

Lloyd, J. (2011) Doomed to failure? The challenge facing the ‘Big Society'. In: Academy of Marketing Annual Conference, Liverpool, UK, 5th-7th July, 2011. Available from: http://eprints.uwe.ac.uk/14527

Lloyd, J. (2010) Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy. In: APSA 2010: Political marketing: the myths, value and ethics, Washington DC, September 2010. Available from: http://eprints.uwe.ac.uk/14516

Lloyd, J. (2010) Peering through the SMOG: Adult literacy in the UK and its potential impact upon political marketing communication strategy and content. In: Political Studies Association Annual Conference 2010, Edinburgh, 29 March-1st April, 2010. Available from: http://eprints.uwe.ac.uk/14517

Lloyd, J. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. In: 8th International Congress the International Association on Public and Non-Profit Marketing, Valencia, Spain, 18th -19th June, 2009. Available from: http://eprints.uwe.ac.uk/14518

Lloyd, J. (2009) Keeping the baby and the bathwater: Scoping a new model of political brand communication. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, June 2009. Available from: http://eprints.uwe.ac.uk/14192

Lloyd, J. (2007) Consuming the textual cocktail – Toward a new model of political marketing communication. In: PSA Political Marketing PMG Conference ‘Voters as Consumers’, London, UK, 22nd-23rd February, 2007. Available from: http://eprints.uwe.ac.uk/14519

Lloyd, J. (2006) Negative brands in the political market. In: Academy of Marketing Conference, London, UK, 2006. Available from: http://eprints.uwe.ac.uk/14205

Lloyd, J. (2005) Political marketing and the main UK parties: The Party’s on hold - A critical assessment of the Labour and Conservative product from the eye of the voter. In: PSA Political Marketing Conference ‘Political Marketing and the UK Consumer’, London, February 24-25, 2005. Available from: http://eprints.uwe.ac.uk/14521

Lloyd, J. (2004) Political virtue out of necessity. First steps in re-engaging the electorate. In: Academy of Marketing Conference, Cheltenham, UK, 2004. Available from: http://eprints.uwe.ac.uk/14218

Lloyd, J. (2003) Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. In: Academy of Marketing Political Marketing Conference, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14523

Lloyd, J. (2003) Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena? In: PSA Conference, Leicester, UK, 2003. Available from: http://eprints.uwe.ac.uk/14221

Lloyd, J. (2002) Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? In: Academy of Marketing Conference, Nottingham, UK, 2002. Available from: http://eprints.uwe.ac.uk/14232

This list was generated on Wed Jun 29 04:55:32 2016 BST.

 

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