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Number of items: 25.

Article

Lloyd, J. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. International Review on Public and Non-Profit Marketing, 6 (2). pp. 119-135. ISSN 1865-1984

Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520

Lloyd, J. (2008) Positively negative - The impact of negativity on the political consumer. International Journal of Non-Profit & Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1479-103X

Lloyd, J. (2005) Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena? Journal of Nonprofit & Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? Journal of Non-profit and Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142

Book Section

Lloyd, J. (2011) Something old… something new? Modelling political communication in the 2010 UK general election. In: Lees-Marshment, J., ed. (2011) Routledge Handbook of Political Marketing. Routledge. ISBN 9780415579933

Lloyd, J. (2009) After Blair… The challenge of communicating Brown’s brand of Labour. In: Lees-Marshment, J., ed. (2009) Political Marketing: Principles and Applications. Taylor & Francis. ISBN 9780415431293

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273

Lloyd, J. (2006) The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties. In: Lillecker, D., ed. (2006) The Marketing of Political Parties – Political Marketing at the 2005 British General. Manchester: Manchester University Press, p. 59. ISBN 9780719073007

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? In: Wymer, W. and Lees-Marshment, J., eds. (2005) Current Issues in Political Marketing. Haworth Press Inc. ISBN 9780789024381

Report or Working Paper

Lloyd, J. (2014) Voter engagement in the UK: Written evidence submitted by Dr Jenny Lloyd, University of the West of England (VUK 28). Other. Commons select committee.

Conference or Workshop Item

Lloyd, J. (2012) Lessons from the tea party: What happens when you can't please everyone all the time. In: IPSA XXII World Congress of Political Science, Madrid, Spain, 8-12th July 2012, Madrid, Spain, 8th-12th July 2012. IPSA XXII World Congress of Political Science, Madrid, Spain: UNSPECIFIED

Lloyd, J. and Dean , D. (2012) Illuminated by the smog: Exploring the readability of political websites during the 2010 UK general election. In: Academy of Marketing Annual Conference, University of Southampton’s School of Management, 2nd – 5th July 2012 , University of Southampton, England, 2nd-5th July 2012. Academy of Marketing Annual Conference, University of Southampton’s School of Management, 2nd – 5th July 2012 : UNSPECIFIED

Lloyd, J. (2011) Doomed to failure? The challenge facing the ‘Big Society'. In: Academy of Marketing Annual Conference, Liverpool, UK, 5th-7th July, 2011.

Lloyd, J. (2010) Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy. In: APSA 2010: Political marketing: the myths, value and ethics, Washington DC, September 2010.

Lloyd, J. (2010) Peering through the SMOG: Adult literacy in the UK and its potential impact upon political marketing communication strategy and content. In: Political Studies Association Annual Conference 2010, Edinburgh, 29 March-1st April, 2010.

Lloyd, J. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. In: 8th International Congress the International Association on Public and Non-Profit Marketing, Valencia, Spain, 18th -19th June, 2009.

Lloyd, J. (2009) Keeping the baby and the bathwater: Scoping a new model of political brand communication. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, June 2009.

Lloyd, J. (2007) Consuming the textual cocktail – Toward a new model of political marketing communication. In: PSA Political Marketing PMG Conference ‘Voters as Consumers’, London, UK, 22nd-23rd February, 2007.

Lloyd, J. (2006) Negative brands in the political market. In: Academy of Marketing Conference, London, UK, 2006.

Lloyd, J. (2005) Political marketing and the main UK parties: The Party’s on hold - A critical assessment of the Labour and Conservative product from the eye of the voter. In: PSA Political Marketing Conference ‘Political Marketing and the UK Consumer’, London, February 24-25, 2005.

Lloyd, J. (2004) Political virtue out of necessity. First steps in re-engaging the electorate. In: Academy of Marketing Conference, Cheltenham, UK, 2004.

Lloyd, J. (2003) Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. In: Academy of Marketing Political Marketing Conference, London, UK, 2003.

Lloyd, J. (2003) Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena? In: PSA Conference, Leicester, UK, 2003.

Lloyd, J. (2002) Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? In: Academy of Marketing Conference, Nottingham, UK, 2002.

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