Browse by Creator
Number of items: 13.
Hilton, T., Hughes, T., Little, Ed and Marandi, E. (2013) Adopting self-service technology to do more with less. Journal of Services Marketing, 27 (1). pp. 3-12. ISSN 0887-6045
Marandi, E. and Harris, J. (2010) The impact of perceived service provider empathy on customer loyalty: Some observations from the health and fitness sector. Managing Leisure, 15 (3). pp. 214-227. ISSN 1360-6719
Marandi, E. and Harris, J. (2010) The impact of perceived... Managing Leisure, 15 (3). pp. 214-227. ISSN 1360-6719
Marandi, E., Little, Ed and Hughes, T. (2010) Innovation and the children of the revolution: Facebook and value co-creation. The Marketing Review, 10 (2). pp. 169-183. ISSN 1469-347X
Marandi, E. and Little, Ed (2006) The impact of personal values on perception of service provider empathy and customer loyalty. The Business Review, 5 (2). pp. 339-334.
Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827
Harris, J. and Marandi, E. (2002) Gendered dynamics of relationship marketing: an initial discussion of the health and fitness sector. Managing Leisure - An International Journal, 7 (3). pp. 194-200. ISSN 1360-6719
Conference or Workshop Item
Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Developing a resource integration model for self-service technology. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010.
Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Co-production and the role of self service technology in resource integration. In: Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK, 23-36 September, 2010.
Marandi, E. and Robson, J. (2008) Relationship marketing in consumer markets: The paradigm that refused to shift. In: Academy of Marketing Conference 2008, Aberdeen, 2008.
Marandi, E. and Ranchhod, A. (2003) The role of empathy in relationship marketing. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.
Rancchod, A. and Marandi, E. (2008) CIM Coursebook 08/09 Strategic marketing in practice. Oxford: Butterworth Heinemann. ISBN 978-0-7506-8961-8
Little, Ed and Marandi, E. (2003) Relationship marketing management. London: Thomson Learning. ISBN 978-1861529312
This list was generated on Sun Apr 26 03:59:15 2015 BST.