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Number of items: 3.

Monograph

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

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