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Number of items: 3.

Report or Working Paper

Hawkins, J., Eagle, L. and Martin, I. R. (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

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