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Article

Ng, I., Parry, G., Smith, L., Maull, R. and Briscoe, G. and Rolls-Royce (2012) Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce. Journal of Service Management, 23 (3). pp. 416-439. ISSN 1757-5818

Kumar, V., Batista, L. and Maull, R. (2010) The impact of operations performance on customer loyalty. Service Science, 3 (2). pp. 158-171. ISSN 1935-6528

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