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Number of items: 6.

2011

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

2008

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

2007

Hilton, T., Hughes, T. and McDowell, R. (2007) Does the marketing curriculum reflect the importance of services marketing to practitioners? The Marketing Review, 7 (2). pp. 315-335. ISSN 1469-347X

2005

Hilton, T., Hughes, T. and McDowell, R. (2005) Services marketing curriculum development: mainstream or specialist study. In: Services Marketing Conference, Glasgow University, Glasgow, UK, November, 2005.

2004

Hilton, T., Hughes, T. and McDowell, R. (2004) The teaching of services marketing. In: Services Marketing Conference, Liverpool, UK, November, 2004.

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