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Number of items: 6.

Article

Hilton, T. , Hughes, T. and McDowell, R. (2007) Does the marketing curriculum reflect the importance of services marketing to practitioners? The Marketing Review, 7 (2). pp. 315-335. ISSN 1469-347X

Monograph

Eagle, L. , Kemp, G. , McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L. , Kemp, G. , McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Conference or Workshop Item

Eagle, L. , McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Hilton, T. , Hughes, T. and McDowell, R. (2005) Services marketing curriculum development: mainstream or specialist study. In: Services Marketing Conference, Glasgow University, Glasgow, UK, November, 2005.

Hilton, T. , Hughes, T. and McDowell, R. (2004) The teaching of services marketing. In: Services Marketing Conference, Liverpool, UK, November, 2004.

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