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Number of items: 6.

Article

Hilton, T., Hughes, T. and McDowell, R. (2007) Does the marketing curriculum reflect the importance of services marketing to practitioners? The Marketing Review, 7 (2). pp. 315-335. ISSN 1469-347X

Report or Working Paper

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Conference or Workshop Item

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Hilton, T., Hughes, T. and McDowell, R. (2005) Services marketing curriculum development: mainstream or specialist study. In: Services Marketing Conference, Glasgow University, Glasgow, UK, November, 2005.

Hilton, T., Hughes, T. and McDowell, R. (2004) The teaching of services marketing. In: Services Marketing Conference, Liverpool, UK, November, 2004.

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