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Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27.
Sargeant, A. and McKenzie, J. (1998) A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation. ISBN 1859340881
This list was generated on Wed Apr 23 03:03:55 2014 BST.