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Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27. Available from:

Sargeant, A. and McKenzie, J. (1998) A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation. ISBN 1859340881 Available from:

This list was generated on Thu Oct 8 03:04:41 2015 BST.


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