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Salvador, R. O., Merchant, A. and Alexander, E. A. (2014) Faith and fair trade: The moderating role of contextual religious salience. Journal of Business Ethics, 121 (3). pp. 353-371. ISSN 0167-4544 Available from: http://eprints.uwe.ac.uk/19837
Merchant, A., Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963 Available from: http://eprints.uwe.ac.uk/12334
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