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Report or Working Paper

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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