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Report or Working Paper

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK. Available from: http://eprints.uwe.ac.uk/15181

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15213

This list was generated on Fri May 27 02:59:44 2016 BST.

 

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