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Article

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14323

This list was generated on Mon Aug 29 02:26:57 2016 BST.

 

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