Browse by Creator
Jump to: Article
Number of items: 1.
Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 -1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6430
This list was generated on Sat Feb 13 09:38:59 2016 GMT.