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Number of items: 4.

Article

Msweli, P. and Sargeant, A. (2001) Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19 (7). pp. 507-514. ISSN 0263-4503

Sargeant, A. and Msweli, P. (1999) Network marketing in South Africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11 (3). pp. 51-66. ISSN 0896-1530

Conference or Workshop Item

Msweli, P. and Sargeant, A. (1998) Direct selling in the Rainbow Nation: Retaining the distributor. In: Academy of Marketing - Multicultural Conference, Montreal, Canada, 1998., pp. 270-275

Sargeant, A. and Msweli, P. (1998) Keeping the distributor sold - towards a model of retention in network marketing organisations. In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 460-465

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