Browse by Creator
Number of items: 4.
Msweli, P. and Sargeant, A. (2001) Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19 (7). pp. 507-514. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/14541
Sargeant, A. and Msweli, P. (1999) Network marketing in South Africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11 (3). pp. 51-66. ISSN 0896-1530 Available from: http://eprints.uwe.ac.uk/14402
Conference or Workshop Item
Msweli, P. and Sargeant, A. (1998) Direct selling in the Rainbow Nation: Retaining the distributor. In: Academy of Marketing - Multicultural Conference, Montreal, Canada, 1998., pp. 270-275 Available from: http://eprints.uwe.ac.uk/14981
Sargeant, A. and Msweli, P. (1998) Keeping the distributor sold - towards a model of retention in network marketing organisations. In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 460-465 Available from: http://eprints.uwe.ac.uk/14972
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