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Number of items: 4.

Article

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Report or Working Paper

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Padisetti, M. V. and Eagle, L. (1996) A comparison of support of ethical principles by industry personnel and accounting and marketing students. In: Australia New Zealand Marketing Educators Conference, Aukland, New Zealand, 1996.

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