Browse by Creator
Jump to: Book Section
Number of items: 1.
Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.
This list was generated on Sun Apr 19 03:30:15 2015 BST.