Eagle, L., Bulmer, S. and Blair, R.
Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication.
In: Papaslomou, I., ed.
Proceedings of the 10th International Conference on Corporate and Marketing Communication.
International corporate marketing communication association, pp. 209-225.
Available from: http://eprints.uwe.ac.uk/14856