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Number of items: 3.

Article

Eagle, L. , Kitchen, P. J. , Rose, L. C. , Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

Conference or Workshop Item

Dahl, S. , Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z. , eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

Dens, N. , De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z. , eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

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