Browse by Creator

2008

Eagle, L. , Kitchen, P. J. , Rose, L. C. , Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

2007

Hawkins, J. , Arin, K. P. , Rose, L. C. , Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

2006

Hawkins, J. , Bulmer, S. , Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

2005

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034

Eagle, L. , Hawkins, J. , Martin, I. , Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

2004

Smith, D. , Eagle, L. and Rose, L. C. (2004) Direct to consumer drug advertising in New Zealand. In: AcademyHealth Meeting, San Diego, USA, June, 2004.

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004.

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004.

2003

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. , Kitchen, P. J. , Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566

Kitchen, P. J. , Eagle, L. , Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

2002

Allen, L. , Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895

Allen, L. , Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002.

Allen, L. , Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002.

2001

Eagle, L. and Rose, L. C. (2001) How I would market my bank. Marketing Magazine. pp. 22-25.

Allen, L. , Eagle, L. and Rose, L. C. (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

2000

Kitchen, P. J. , Eagle, L. , Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.