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Number of items: 20.

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal. Available from: http://eprints.uwe.ac.uk/14312

Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15183

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15184

Eagle, L., Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X Available from: http://eprints.uwe.ac.uk/14316

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245 Available from: http://eprints.uwe.ac.uk/14353

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034 Available from: http://eprints.uwe.ac.uk/14315

Eagle, L., Hawkins, J., Martin, I., Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005. Available from: http://eprints.uwe.ac.uk/14214

Smith, D., Eagle, L. and Rose, L. C. (2004) Direct to consumer drug advertising in New Zealand. In: AcademyHealth Meeting, San Diego, USA, June, 2004. Available from: http://eprints.uwe.ac.uk/14220

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004. Available from: http://eprints.uwe.ac.uk/15224

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15191

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004. Available from: http://eprints.uwe.ac.uk/14862

Eagle, L., Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15193

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14323

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK. Available from: http://eprints.uwe.ac.uk/15181

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895 Available from: http://eprints.uwe.ac.uk/14324

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002. Available from: http://eprints.uwe.ac.uk/15251

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002. Available from: http://eprints.uwe.ac.uk/15233

Eagle, L. and Rose, L. C. (2001) How I would market my bank. Marketing Magazine. pp. 22-25. Available from: http://eprints.uwe.ac.uk/14342

Allen, L., Eagle, L. and Rose, L. C. (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15205

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15213

This list was generated on Sat Feb 6 09:16:55 2016 GMT.

 

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