Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C.
Brand sickness and health following major product withdrawals.
Journal of Product & Brand Management, 14 (5).
Available from: http://eprints.uwe.ac.uk/6432
Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B.
Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values.
European Journal of Marketing, 37 (10).
Available from: http://eprints.uwe.ac.uk/6430