Browse by Creator
Jump to: Article
Number of items: 2.
Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421
Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 -1349. ISSN 0309-0566
This list was generated on Fri May 22 03:22:22 2015 BST.