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Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421
Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: the impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 - 1349. ISSN 0309-0566
This list was generated on Thu Dec 5 02:50:41 2013 GMT.