Menu
Login to UWE

Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Year of publication, submission, or completion
Jump to: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995
Number of items: 325.

2011

Sargeant, A. and Hudson, J. (2011) Developing planned giving at the Salvation Army Southern Territory. International Journal of Nonprofit and Voluntary Sector Marketing, 16 (3). pp. 237-250. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/15825

Lee, Z. E. and Sargeant, A. (2011) Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing, 45 (5). pp. 703-719. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/15779

2010

Merchant, A., Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963 Available from: http://eprints.uwe.ac.uk/12334

Sargeant, A. and Jay, E. (2010) Fundraising management, analysis planning and practice. 2nd. London: Routledge. ISBN 9780415451543 Available from: http://eprints.uwe.ac.uk/14861

Sargeant, A., Shang, J. and Shabbir, H. (2010) The social marketing of giving: A framework for public policy intervention. Public Management Review, 12 (5). pp. 635-662. ISSN 1471-9037 Available from: http://eprints.uwe.ac.uk/12333

2009

Sargeant, A. (2009) Building donor loyalty. In: Webinar for the Philanthropy Journal , December, 2009. Available from: http://eprints.uwe.ac.uk/15418

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: AFP Toronto Annual Conference , Toronto, Canada, December, 2009. Available from: http://eprints.uwe.ac.uk/15415

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: The Beautiful Foundation, Seoul, South Korea, December, 2009. Available from: http://eprints.uwe.ac.uk/15419

Sargeant, A. (2009) Donor retention: Lessons from research. In: CASE V Annual Conference , Chicago, Illinois , December, 2009. Available from: http://eprints.uwe.ac.uk/15417

Sargeant, A. (2009) Philanthropic psychology: Lessons from research. In: AFP Toronto Annual Conference, Toronto, Canada, December, 2009. Available from: http://eprints.uwe.ac.uk/15416

Sargeant, A. (2009) Public trust and confidence. In: Building Trust, Annual Symposium of Centre on Philanthropy, Indianapolis, Indiana, December, 2009. Available from: http://eprints.uwe.ac.uk/15405

Sargeant, A. (2009) Building donor loyalty: Plenary presentation. In: Midwest Conference on Philanthropy, Chicago, USA, November, 2009. Available from: http://eprints.uwe.ac.uk/15403

Sargeant, A. (2009) Philanthropic psychology: Lessons from research. In: Midwest Conference on Philanthropy, Chicago, USA, November, 2009. Available from: http://eprints.uwe.ac.uk/15404

Sargeant, A. (2009) Successful internet fundraising: Lessons from research. In: Public Lecture - The Beautiful Foundation, Seoul, South Korea, November, 2009. Available from: http://eprints.uwe.ac.uk/15421

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: International Fundraising Congress, Noordwijkerhout, the Netherlands, October, 2009. Available from: http://eprints.uwe.ac.uk/15402

Sargeant, A. (2009) Fundraising in hard times: Lessons from research. In: International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2009. Available from: http://eprints.uwe.ac.uk/15401

Sargeant, A. (2009) Key note address: Driving donor loyalty. In: Strategies for Supporter Retention Conference, London, UK, 25th, September, 2009. Available from: http://eprints.uwe.ac.uk/15400

Sargeant, A. (2009) Building donor loyalty: How to successfully raise funds in a turbulent economy. In: Ronald McDonald House Charities International Conference, Chicago, USA, August, 2009. Available from: http://eprints.uwe.ac.uk/15398

Sargeant, A. (2009) Legacy fundraising: Implementing the lessons of significant new research. In: Institute of Fundraising National Convention, London, UK, July, 2009. Available from: http://eprints.uwe.ac.uk/15397

Sargeant, A. (2009) Philanthropic psychology: New thinking, new ideas. In: Institute of Fundraising National Convention, London, UK, July, 2009. Available from: http://eprints.uwe.ac.uk/15394

Sargeant, A. (2009) Direct marketing planning. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009. Available from: http://eprints.uwe.ac.uk/15383

Sargeant, A. (2009) Donor loyalty and why donors stop giving. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009. Available from: http://eprints.uwe.ac.uk/15388

Sargeant, A. (2009) E-marketing and fundraising. In: City University Business School, London, UK, May, 2009. Available from: http://eprints.uwe.ac.uk/15382

Sargeant, A. (2009) Lessons from research: Leading and plotting the future. In: Biennial South African Institute of Fundraising Conference , Durban, South Africa, May, 2009. Available from: http://eprints.uwe.ac.uk/15392

Sargeant, A. (2009) Successful bequest fundraising. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009. Available from: http://eprints.uwe.ac.uk/15387

Sargeant, A. (2009) Successful online fundraising. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009. Available from: http://eprints.uwe.ac.uk/15390

Sargeant, A. (2009) The impact of the financial and economic crises on the income generation work of not-for-profit entities and the role of boards in such times. In: UNICEF National Chairpersons' Committee Meeting, Luxembourg, May 2009. Available from: http://eprints.uwe.ac.uk/15381

Sargeant, A. (2009) Building donor loyalty: The next great fundraising challenge. In: Philanthropy Journal Lunch and Learn, Raleigh, USA, April, 2009. Available from: http://eprints.uwe.ac.uk/15377

Sargeant, A., Jay, E. and Lee, S. (2009) Communicating the realities of charity costs: an institute of fundraising initiative. Nonprofit and Voluntary Sector Quarterly, 38 (2). pp. 333-342. ISSN 0899-7640 Available from: http://eprints.uwe.ac.uk/12335

Sargeant, A., James, R. and Rooney, P. (2009) Research unveiled: What every fundraiser needs to know about bequest giving. In: Association of Fundraising Professionals Annual Convention, New Orleans, USA, March, 2009. Available from: http://eprints.uwe.ac.uk/15372

Sargeant, A., Birkholtz , J. and Byington-Smith, J. (2009) Where have all my donors gone? Planning to retain your donors. In: Association of Fundraising Professionals Annual Convention, New Orleans, USA, March, 2009. Available from: http://eprints.uwe.ac.uk/15376

Sargeant, A. and Saxton, J. (2009) Avenues for new research: What do fundraisers want? Professional Fundraising , Januar. pp. 20-23. Available from: http://eprints.uwe.ac.uk/14794

Sargeant, A. (2009) A smart move. Caritas Magazine, Januar. pp. 15-19. Available from: http://eprints.uwe.ac.uk/14795

Sargeant, A. (2009) Bad news from the U.S: Giving has been badly hit, and the UK will surely follow. Third Sector, July 7. p. 7. Available from: http://eprints.uwe.ac.uk/14796

Sargeant, A. (2009) Building donor loyalty. Global Connections, 55. p. 1. Available from: http://eprints.uwe.ac.uk/14797

Shang, J. and Sargeant, A. (2009) Clear insights: Philanthropic psychology. Advancing Philanthropy , May/Ju. pp. 28-33. Available from: http://eprints.uwe.ac.uk/14667

Sargeant, A. (2009) Marketing management for nonprofit organizations. 3rd. Oxford: Oxford University Press. ISBN 9780199236152 Available from: http://eprints.uwe.ac.uk/14859

Sargeant, A. and Jay, E. (2009) Measuring supporter satisfaction: A research report. Project Report. The National Society for the Prevention of Cruelty to Children (NSPCC), London. Available from: http://eprints.uwe.ac.uk/15490

Sargeant, A. and Shang, J. (2009) Modelling donor attrition in direct dialogue and door-to-door fundraising. Project Report. Public Fundraising Regulatory Association (PFRA), London. Available from: http://eprints.uwe.ac.uk/15489

Sargeant, A. (2009) Reflections on the emergence of a field. International Journal of Nonprofit and Voluntary Sector Marketing, 14 (4). pp. 311-316. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14668

Sargeant, A. (2009) What drives bequests?: Research from the centre on philanthropy. In: Chicago Council on Planned Giving, Chicago, USA, 2009. Available from: http://eprints.uwe.ac.uk/15399

2008

Sargeant, A., Saxton, J. and Shang, J. (2008) Avenues for new research: What do fundraisers want? The Nonprofit Times. c1-12. Available from: http://eprints.uwe.ac.uk/14793

Sargeant, A. (2008) Modelling donor attrition. In: Fundraising Effectiveness Project Workshop, Association of Fundraising Professionals, North Park University, Chicago, USA, December, 2008. Available from: http://eprints.uwe.ac.uk/15371

Sargeant, A. (2008) Response to filer lecture. In: Center on Philanthropy 20th Anniversary Meeting , Indianapolis, USA, 7th November, 2008. Available from: http://eprints.uwe.ac.uk/15476

Sargeant, A. (2008) Raising funds in today's economy: Issues and trends in individual giving. In: The Wave of the Ship: Leadership for Fundraising, Plenary Presentation to Presidents Colloquium , Seventh Day Adventist World Headquarters, Washington DC, November, 2008. Available from: http://eprints.uwe.ac.uk/15331

Sargeant, A., Shang, J. and Hudson, J. (2008) The identification process in bequest giving. In: 2008 ARNOVA Conference , Phildadelphia, USA, November, 2008. Available from: http://eprints.uwe.ac.uk/15369

Sargeant, A. (2008) Giving in the nonprofit sector. In: Association of Fundraising Professionals and Rollins College Philanthropy and Nonprofit Leadership Centre 2008 Think Tank on Fundraising, Orlando, Florida, USA, October, 2008. Available from: http://eprints.uwe.ac.uk/15329

Sargeant, A. (2008) The eight things fundraisers should know from research. In: Resource Alliance , Webinar, October, 2008. Available from: http://eprints.uwe.ac.uk/15330

Sargeant, A. (2008) Beyond the art or science debate. In: AFP Chicago Chapter, Chicago, USA, September, 2008. Available from: http://eprints.uwe.ac.uk/15328

Shang, J. and Sargeant, A. (2008) Philanthropic psychology: The new kid on the block. Professional Fundraising, Septem. pp. 27-28. Available from: http://eprints.uwe.ac.uk/14792

Sargeant, A. (2008) Building donor loyalty: Lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2008. Available from: http://eprints.uwe.ac.uk/15319

Sargeant, A. (2008) Donor retention: Lessons from research. In: Public Radio Development and Marketing Conference, Orlando, Florida, USA, July, 2008. Available from: http://eprints.uwe.ac.uk/15326

Sargeant, A. (2008) Fundraising in the internet environment in the context of facing disasters. In: The Fifth Serial Lecture: Facing Wenchuan Earthquake Disaster and NGOs Capacity Building, CCSS and Narada Foundation, Beijing, China, July, 2008. Available from: http://eprints.uwe.ac.uk/15317

Sargeant, A. (2008) Fundraising planning 101. In: Institute of Fundraising National Convention, London, UK, July, 2008. Available from: http://eprints.uwe.ac.uk/15325

Sargeant, A. (2008) Philanthropic psychology: An emerging dicipline. In: Institute of Fundraising National Convention, London, UK, July, 2008. Available from: http://eprints.uwe.ac.uk/15320

Sargeant, A. (2008) Successful legacy fundraising: Lessons from research. In: Institute of Fundraising National Convention, July, 2008. Available from: http://eprints.uwe.ac.uk/15318

Sargeant, A. (2008) Developments in fundraising education: New thinking, new research and new syllabi. In: American Humanics Conference, Indianapolis, Indiana, May, 2008. Available from: http://eprints.uwe.ac.uk/15316

Sargeant, A. (2008) Mastering donor retention. In: Unlocking the Secrets of Fundraising Conference, University of Wales, Newport, Wales , 14th February, 2008. Available from: http://eprints.uwe.ac.uk/15314

Hudson, J. and Sargeant, A. (2008) Donor retention: an exploratory study of door-to-door recruits. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1). pp. 89-101. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/11878

Ford, J., Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008. Available from: http://eprints.uwe.ac.uk/15312

Sargeant, A. (2008) All you need to know about fundraising: A guide to internet giving and major gift. In: The Nonprofit Toolkit, Bloomington City Hall, Bloomington, Indiana, 2008. Available from: http://eprints.uwe.ac.uk/15368

Wymer, W., Sargeant, A. and Scaife, W. (2008) Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14 (2). pp. 271-283. ISSN 1523-6803 Available from: http://eprints.uwe.ac.uk/14665

Sargeant, A. (2008) Donor behavior: Lessons from research. In: Public Radio Development and Marketing Conference, Orlando, Florida, USA, July, 2008. Available from: http://eprints.uwe.ac.uk/15327

Sargeant, A. (2008) Donor retention: What do we know and what can we do about it? Project Report. Association of Fundraising Professionals, Washington DC.. Available from: http://eprints.uwe.ac.uk/15487

Sargeant, A. and Shang, J. (2008) Identification, death and bequest giving. Project Report. AFP and Legacy Leaders. Available from: http://eprints.uwe.ac.uk/15488

Sargeant, A. (2008) Marketing for nonprofit organizations. In: Baker, M. and Hart, S., eds. (2008) The Marketing Book. 6th. London: Butterworth Heinemann, pp. 526-550. ISBN 9780750685665 Available from: http://eprints.uwe.ac.uk/14858

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273 Available from: http://eprints.uwe.ac.uk/14503

Sargeant, A. and Shang, J. (2008) National occupational standards for fundraising. London: UK Workforce Hub. Available from: http://eprints.uwe.ac.uk/14857

Sargeant, A. (2008) So where did the pyramid come from...? In: Association of Fundraising Professionals Annual Conference, San Diego, USA, March/April, 2008. Available from: http://eprints.uwe.ac.uk/15315

Sargeant, A., Jay, E. and Lee, S. (2008) The true cost of fundraising: Should donors care? Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0166 Available from: http://eprints.uwe.ac.uk/14662

2007

Sargeant, A. (2007) Building lifetime donor relations: Lessons from research. In: Case V Annual Conference, Chicago, Illinois, USA, December, 2007. Available from: http://eprints.uwe.ac.uk/15311

Sargeant, A. (2007) Sector calls for more research into donor behaviour as leaders of centre for charitable giving and philanthropy announced. Professional Fundraising, Decemb. p. 5. Available from: http://eprints.uwe.ac.uk/14790

Hudson, J. (2007) The branding of charities. In: Sargeant, A. and Wymer Jr, W., eds. (2007) The Routledge Companion to Nonprofit Marketing. Oxon: Routledge, pp. 65-74. ISBN 0-415-41727-9 Available from: http://eprints.uwe.ac.uk/11879

Sargeant, A. (2007) Fundraising: Lessons from research. In: Fund Raising School Faculty, Indianapolis, USA, 6th November, 2006. Available from: http://eprints.uwe.ac.uk/15475

Sargeant, A. (2007) Critical issues in fundraising. In: Arts Support Australia, Sydney, Australia, November, 2007. Available from: http://eprints.uwe.ac.uk/15308

Sargeant, A. (2007) Successful bequest fundraising. In: Planned Giving Society of Connecticut Annual Meeting, Hartford, Connecticut, USA, November, 2007. Available from: http://eprints.uwe.ac.uk/15307

Sargeant, A. (2007) A masterclass in fundraising. In: Arts Support Australia, Melbourne, Australia, November, 2007. Available from: http://eprints.uwe.ac.uk/15309

Sargeant, A. (2007) The social marketing of giving: A framework for public policy intervention. In: ARNOVA Annual Conference, Atlanta, USA, November, 2007. Available from: http://eprints.uwe.ac.uk/15310

Sargeant, A. (2007) Successful marketing planning. In: International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2007. Available from: http://eprints.uwe.ac.uk/15306

Sargeant, A. (2007) Building donor loyalty: Lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2007. Available from: http://eprints.uwe.ac.uk/15303

Sargeant, A. and Radcliffe, R. (2007) How come people leave legacies at all? In: Institute of Fundraising National Convention, London, UK, 2007, July. Available from: http://eprints.uwe.ac.uk/15302

Sargeant, A. (2007) Successful internet fundraising: Key lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2007. Available from: http://eprints.uwe.ac.uk/15305

Sargeant, A., Hunter, T., Gillespie, E. and Allison , C. (2007) Towards a more professional fundraising future. In: Institute of Fundrasing National Convention, London, UK, July, 2007. Available from: http://eprints.uwe.ac.uk/15304

Sargeant, A. (2007) Building donor loyalty. In: 44th AFP International Conference on Fundraising, Dallas, Texas, USA, MArch 2007. Available from: http://eprints.uwe.ac.uk/15301

Sargeant, A. (2007) What has research done for fundraising recently? In: Masters Track, 44th AFP International Conference on Fundraising, Dallas, Texas, March, 2007. Available from: http://eprints.uwe.ac.uk/15297

Sargeant, A. and Pidgeon, S. (2007) Driving the research agenda. Professional Fundraising, Februa. pp. 20-23. Available from: http://eprints.uwe.ac.uk/14788

Sargeant, A. (2007) Brands relate to more than income alone. Third Sector. p. 17. Available from: http://eprints.uwe.ac.uk/14787

Sargeant, A. and Woodliffe, L. (2007) Building donor loyalty: the antecedents and role of commitment in the context of charity giving. Journal of Nonprofit & Public Sector Marketing, 18 (2). pp. 47-68. ISSN 1540-6997 Available from: http://eprints.uwe.ac.uk/6427

Routley, C., Sargeant, A. and Scaife, W. (2007) Bequests to educational institutions: Who gives and why? International Journal of Educational Advancement, 7 (3). pp. 193-201. ISSN 1744-6503 Available from: http://eprints.uwe.ac.uk/14666

Sargeant, A. and Crissman, K. (2007) Corporate giving in Australia: An analysis of motives and barriers. Australian Journal of Social Issues, 41 (4). pp. 477-492. ISSN 0157-6321 Available from: http://eprints.uwe.ac.uk/14648

Sargeant, A. and Woodliffe, L. (2007) Gift giving: An interdisciplinary review. International Journal of Nonprofit and Voluntary Sector Marketing, 12 (4). pp. 275-307. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14651

Sargeant, A. and Woodliffe, L. (2007) Individual giving behaviour: A multidisciplinary review. In: Sargeant, A. and Wymer, W., eds. (2007) The Routledge Companion To Nonprofit Marketing. London: Routledge, pp. 111-144. ISBN 9780415417273 Available from: http://eprints.uwe.ac.uk/14855

Polonsky, M. and Sargeant, A. (2007) Managing the donation service experience. Nonprofit Management and Leadership, 17 (4). pp. 459-476. ISSN 1048-6682 Available from: http://eprints.uwe.ac.uk/14649

Sargeant, A. and Jay, E. (2007) Measuring and managing donor value. In: Mordaunt, J. and Paton, R., eds. (2007) Thoughtful Fundraising. London: Routledge. ISBN 9780415394284 Available from: http://eprints.uwe.ac.uk/14832

Sargeant, A. and Wymer, W. (2007) The Routledge companion to nonprofit marketing. London: Routledge. ISBN 9780415417273 Available from: http://eprints.uwe.ac.uk/14833

Sargeant, A., Routley, C. and Scaife, W. (2007) Successful bequest fundraising: Lessons from research. Journal of Gift Planning, 11 (1). pp. 11-15. Available from: http://eprints.uwe.ac.uk/14650

Sargeant, A. (2007) "The gold practice for performance," Raising the bar: Professional Fundraising's guide to great fundraising. Professional fundraising. p. 7. Available from: http://eprints.uwe.ac.uk/14789

Sargeant, A., West, D. and Jay, E. (2007) The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study. Nonprofit Management and Leadership, 18 (2). pp. 141-156. ISSN 1048-6682 Available from: http://eprints.uwe.ac.uk/14652

Sargeant, A. (2007) The retention challenge. Caritas Magazine, 1 (Decemb). pp. 33-36. Available from: http://eprints.uwe.ac.uk/14791

2006

Sargeant, A. (2006) The fundraising promise is both negative and dull. Third Sector. p. 22. Available from: http://eprints.uwe.ac.uk/14786

Sargeant, A., Routley, C. and Scaife, W. (2006) Successful bequest fundraising: Lessons from research. In: ARNOVA Annual Conference, Chicago , November, 2006. Available from: http://eprints.uwe.ac.uk/15296

Hudson, J. and Sargeant, A. (2006) Managing donor attrition: The case of doorstep fundraising. In: Third Australia Non-profit and Social Marketing Conference (ANSMAC), Newcastle, Australia, August, 2006. Available from: http://eprints.uwe.ac.uk/15294

Sargeant, A. and Breeze, B. (2006) Reasons for lapse: The case of doorstep fundraising. In: 7th International Conference of the International Society for Third-Sector Research (ISTR), Bangkok, Thailand, July, 2006. Available from: http://eprints.uwe.ac.uk/15295

Sargeant, A. (2006) What is the true price of fundraising. Professional Fundraising , June. p. 12. Available from: http://eprints.uwe.ac.uk/14774

Sargeant, A. (2006) Achieving donor loyalty. In: Association of Fundraising Professionals Audio Conference, May, 2006. Available from: http://eprints.uwe.ac.uk/15293

Sargeant, A. (2006) Keeping hold of your fundraising. Professional Fundraising, May. p. 12. Available from: http://eprints.uwe.ac.uk/14773

Sargeant, A. (2006) Online fundraising: Worth it's wait in gold. Professional Fundraising, April. p. 12. Available from: http://eprints.uwe.ac.uk/14772

Sargeant, A. (2006) Famous five reasons why donors give. Professional Fundraising, March. p. 12. Available from: http://eprints.uwe.ac.uk/14771

Sargeant, A. (2006) Publishing in the field of nonprofit, arts and voluntary sector marketing. In: Proceedings of the first joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing, London Metropolitan University, March, 2006. Available from: http://eprints.uwe.ac.uk/15292

Sargeant, A. (2006) Centre offers a wealth of opportunity. Professional Fundraising, Februa. p. 14. Available from: http://eprints.uwe.ac.uk/14770

Sargeant, A., Ford, J. B. and West, D. C. (2006) Perceptual determinants of nonprofit giving behavior. Journal of Business Research, 59 (2). pp. 155-165. ISSN 0148-2963 Available from: http://eprints.uwe.ac.uk/6420

Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/14637

Sargeant, A., Hilton, T. and Wymer, W. (2006) Bequest motives and barriers to giving: The case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682 Available from: http://eprints.uwe.ac.uk/14645

Sargeant, A., Hudson, J. and Jay, E. (2006) Fundraising training in the U.K.: An assesment of current provision. Project Report. Institute of Fundraising, London. Available from: http://eprints.uwe.ac.uk/15486

Wymer, W. and Sargeant, A. (2006) Insights from a review of the literature on cause marketing. International Review on Public and Non-Profit Marketing, 3 (1). pp. 9-21. ISSN 1865-1984 Available from: http://eprints.uwe.ac.uk/14639

Sargeant, A., Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640 Available from: http://eprints.uwe.ac.uk/14646

Sargeant, A. and Ford, J. (2006) The power of brands. Stanford Social Innovation Review, Winter. pp. 41-47. Available from: http://eprints.uwe.ac.uk/14647

2005

Sargeant, A. and Woodliffe, L. (2005) The antecedents of donor commitment to voluntary organisations. Nonprofit Management & Leadership, 16 (1). pp. 61-78. ISSN 1048-6682 Available from: http://eprints.uwe.ac.uk/6426

Sargeant, A. (2005) Trust in charities' work is built on a firm foundation. Third Sector. p. 14. Available from: http://eprints.uwe.ac.uk/14769

Sargeant, A. (2005) Critical issues in fundraising: what do we know from research? In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005. Available from: http://eprints.uwe.ac.uk/15277

Sargeant, A. (2005) Double trouble is on the horizon for the sector. Professional Fundraising , Decemb. p. 14. Available from: http://eprints.uwe.ac.uk/14768

Sargeant, A. (2005) Building donor loyalty. In: Professional Fundraiser, London, UK, November, 2005. Available from: http://eprints.uwe.ac.uk/15270

Sargeant, A., Hudson, J. and Ford, J. B. (2005) Charity brand personality: Distinguishing sector cause and organization. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005. Available from: http://eprints.uwe.ac.uk/15271

Sargeant, A. (2005) Nonprofit marketing: A how to guide. In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005. Available from: http://eprints.uwe.ac.uk/15275

Sargeant, A. and Lee, S. (2005) Philanthropic giving index: Some thoughts from across the pond. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005. Available from: http://eprints.uwe.ac.uk/15272

Sargeant, A. (2005) Strategies for meeting the fundraising challenge. In: ACEVO - Plenary Presentation to the Funding the Future Conference, London, UK, 2005. Available from: http://eprints.uwe.ac.uk/15273

Sargeant, A. (2005) Understanding bequest giving. In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005. Available from: http://eprints.uwe.ac.uk/15276

Sargeant, A. (2005) The future of fundraising. In: Third Sector Foresight Conference, Oxford, UK, 2005. Available from: http://eprints.uwe.ac.uk/15274

Sargeant, A. (2005) Index markers. Professional Fundraising , Octobe. pp. 20-23. Available from: http://eprints.uwe.ac.uk/14766

Sargeant, A. (2005) Now we know commitment does drive loyalty. Professional Fundraising, Octobe. p. 2005. Available from: http://eprints.uwe.ac.uk/14765

Sargeant, A. (2005) Online giving: What lessons can we learn? Professional Fundraising, Septem. p. 14. Available from: http://eprints.uwe.ac.uk/14764

Sargeant, A. (2005) Critical issues in fundraising: What every fundraiser should know. In: INCE Conference, Sydney, Australia, August, 2005. Available from: http://eprints.uwe.ac.uk/15269

Sargeant, A. (2005) Planning for success: Marketing for nonprofit organizations. In: INCE Conference, Sydney, Australia, Auguast, 2005. Available from: http://eprints.uwe.ac.uk/15268

Sargeant, A., Hilton , T. and Wymer, W. (2005) The final gift: Motives and barriers to giving. In: 12th Biennial World Marketing Congress, Muenster, Germany, July, 2005., p. 395 Available from: http://eprints.uwe.ac.uk/15267

Sargeant, A. (2005) Challenges in individual giving. In: Third Sector Foresight Conference, NCVO, London, June, 2005. Available from: http://eprints.uwe.ac.uk/15266

Sargeant, A. (2005) Index linked. Professional Fundraising, May. pp. 22-24. Available from: http://eprints.uwe.ac.uk/14762

Sargeant, A. and Hudson, J. (2005) Nonprofit brand or bland: An exploration of the structure of charity brand personality. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005. Available from: http://eprints.uwe.ac.uk/15265

West, D. and Sargeant, A. (2005) Website productivity in the not-for-profit sector. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th -27th May, 2005. Available from: http://eprints.uwe.ac.uk/15264

Sargeant, A. (2005) Building donor loyalty. In: 42nd International Conference on Fundraising, Association of Fundraising Professionals, Baltimore, USA, April, 2005. Available from: http://eprints.uwe.ac.uk/15227

Sargeant, A. (2005) Building donor loyalty. In: Institute of Fundraising South West Spring Conference, AXA Centre, Bristol, April, 2005. Available from: http://eprints.uwe.ac.uk/15229

Sargeant, A. (2005) New developments in fundraising research. In: Fundraising Conference, NCVO London, MArch, 2005. Available from: http://eprints.uwe.ac.uk/15226

Sargeant, A. (2005) New research could change how committed giving is viewed forever. Professional Fundraising , Februa. pp. 14-15. Available from: http://eprints.uwe.ac.uk/14760

Sargeant, A. (2005) Stand out from the crowd. Professional Fundraising , Februa. pp. 22-23. Available from: http://eprints.uwe.ac.uk/14761

Sargeant, A. and Farthing, P. (2005) Donor commitment: What is it? What drives it and why does it matter? Charity Times, March. pp. 20-24. Available from: http://eprints.uwe.ac.uk/14763

Sargeant, A. (2005) Fundraisers must take research seriously. Professional Fundraising , Novemb. p. 14. Available from: http://eprints.uwe.ac.uk/14767

Sargeant, A., Hilton, T. and Wymer, W. (2005) Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503 Available from: http://eprints.uwe.ac.uk/14636

Polonsky, M. J. and Sargeant, A. and Spotts H.E. (2005) Service blueprinting in the nonprofit sector: A case study. Developments in Marketing Science. ISSN 0149-7421 Available from: http://eprints.uwe.ac.uk/15230

Sargeant, A. and Hilton, T. (2005) The final gift: Targeting the potential charity legator. International Journal of Nonprofit and Voluntary Sector Marketing, 10 (1). pp. 3-16. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14634

Bennett , R. and Sargeant, A. (2005) The nonprofit marketing landscape: Guest editors introduction to a special issue. Journal of Business Research, 58 (6). pp. 797-805. ISSN 0148-2963 Available from: http://eprints.uwe.ac.uk/14635

2004

Sargeant, A., Pharoah, C., Walker, C. and Goodey, L. (2004) Charting the charity universe. In: Charities Aid Foundation Conference, London, November, 2004. Available from: http://eprints.uwe.ac.uk/15105

Woodliffe, L. and Sargeant, A. (2004) Defining commitment in the context of the donor charity relationship. In: 33rd Annual ARNOVA Conference, Los Angeles, November, 2004. Available from: http://eprints.uwe.ac.uk/15106

Sargeant, A. (2004) PGI tips. Professional Fundraising, Novemb. pp. 14-15. Available from: http://eprints.uwe.ac.uk/14759

Sargeant, A. and Farthing, P. (2004) Keeping your supporters! New approaches to stop them leaving. In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004. Available from: http://eprints.uwe.ac.uk/15104

Sargeant, A. and Radcliffe, R. (2004) Successful legacy fundraising: Just what do donors think is appropriate? In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004. Available from: http://eprints.uwe.ac.uk/15103

Sargeant, A. and Jay, E. (2004) Trust and confidence is a preference of the habitual voyeur of what is known as fundraising. Professional Fundraising, Octobe. pp. 22-23. Available from: http://eprints.uwe.ac.uk/14730

Sargeant, A. and Carnie, C. (2004) Understanding donors: How research can inform and enhance your fundraising strategy. In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004. Available from: http://eprints.uwe.ac.uk/15102

Lee, S., Sargeant, A. and Tapp, A. (2004) Morality and markets: an exploration on the impact of charity reputation on donor intention. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September 2004. Available from: http://eprints.uwe.ac.uk/13911

Sargeant, A. and Woodliffe, L. (2004) The antecedents of donor commitment to uk voluntary organizations. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September, 2004. Available from: http://eprints.uwe.ac.uk/15101

Sargeant, A., Jay, E. and West, D. (2004) Determinants of nonprofit website effectiveness: The role of donor relationships. In: Academy of Marketing, Cheltenham, July, 2004. Available from: http://eprints.uwe.ac.uk/15037

Sargeant, A. (2004) How to keep donor loyal. In: Institute of Fundraising Conference, Birmingham, UK, July, 2004. Available from: http://eprints.uwe.ac.uk/15099

Sargeant, A. (2004) Strategic marketing planning. In: Institute of Fundraising Conference, Birmingham, UK, July, 2004. Available from: http://eprints.uwe.ac.uk/15100

Sargeant, A. (2004) What has research done done for fundraising recently? In: Institute of Fundraising Conference, Birmingham, UK, July, 2004. Available from: http://eprints.uwe.ac.uk/15098

Sargeant, A. and Lee, S. (2004) Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33 (2). pp. 185-202. ISSN 0899-7640 Available from: http://eprints.uwe.ac.uk/6419

Sargeant, A. (2004) Assessment, measurement, accountability and ROI: Issues and answers. In: National Community Relations and Development Conference, Dallas, Texas, April, 2004. Available from: http://eprints.uwe.ac.uk/15036

Sargeant, A. (2004) Successful bequest fundraising: Key lessons from research. In: AFP Annual Conference , Seattle, USA, March, 2004. Available from: http://eprints.uwe.ac.uk/15035

Sargeant, A. and Jay, E. (2004) Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco : Jossey Bass. ISBN 9781118085868 Available from: http://eprints.uwe.ac.uk/14821

Sargeant, A. (2004) Critical issues in fundraising: Leading and plotting the future. In: 27th International Fundraising Conference , Melbourne, Australia, 2004. Available from: http://eprints.uwe.ac.uk/15032

Sargeant, A., West, D. and Ford, J. (2004) Does perception matter? An empirical analysis of donor behaviour. The Service Industries Journal, 24 (6). pp. 19-36. ISSN 0264-2069 Available from: http://eprints.uwe.ac.uk/14599

Sargeant, A. (2004) Donor retention: Using lifetime value to inform retention strategy. In: Phil Desbrow Memorial Lecture, Queensland Institute of Technology, Brisbane, Australia, 2004. Available from: http://eprints.uwe.ac.uk/15033

Sargeant, A. and Jay, E. (2004) Fundraising management: Analysis, planning and practice. London: Routledge. ISBN 9780415451543 Available from: http://eprints.uwe.ac.uk/14820

Sargeant, A. (2004) Marketing W Organizacjach Non Profit. Krakow, Poland: Oficyna Ekonomiczna. Available from: http://eprints.uwe.ac.uk/14831

Sargeant, A. (2004) Marketing management for nonprofit organizations. 2nd. Oxford: Oxford University Press. Available from: http://eprints.uwe.ac.uk/14830

Sargeant, A. and Jay, E. (2004) Reasons for lapse: The case of face-to-face donors. International Journal of Nonprofit and Voluntary Sector Marketing, 9 (2). pp. 171-182. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14597

Sargeant, A. (2004) Successful legacy fundraising: What works and what doesn't. In: 27th International Fundraising Conference , Melbourne, Australia, 2004. Available from: http://eprints.uwe.ac.uk/15031

West, D. and Sargeant, A. (2004) Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20 (9/10). pp. 1027-1046. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14633

Sargeant, A. and Lee, S. (2004) Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology & Marketing, 21 (8). pp. 613-635. ISSN 0742-6046 Available from: http://eprints.uwe.ac.uk/14598

Sargeant, A. and Breeze, B. (2004) A blueprint for giving. Project Report. The Giving Campaign, London. Available from: http://eprints.uwe.ac.uk/15485

2003

Sargeant, A. and Hudson, J. (2003) Exploring brand values in the charity sector: Just what is the span of control? In: ARNOVA Conference , Denver, November, 2003. Available from: http://eprints.uwe.ac.uk/15026

Sargeant, A. (2003) Legacies: How to access the hidden millions. In: CAF Annual Conference, Great George Street, London, November, 2003. Available from: http://eprints.uwe.ac.uk/15025

Sargeant, A. and Lee, S. (2003) The new marketing myopia: Why is the giving literature so often ignored? In: ARNOVA Conference, Denver , November, 2003. Available from: http://eprints.uwe.ac.uk/15029

Sargeant, A. (2003) Downright dangerous! Professional Fundraising, Octobe. pp. 16-19. Available from: http://eprints.uwe.ac.uk/14729

Sargeant, A. and Tempel, E. (2003) Leading and plotting the future. In: International Fundraising Congress, Amsterdam, Holland, October, 2003. Available from: http://eprints.uwe.ac.uk/15024

Sargeant, A. and Lee, S. (2003) Benchmarking fundraising practice. In: Institute of Fundraising Annual Conference, Birmingham, UK, July, 2003. Available from: http://eprints.uwe.ac.uk/15023

Sargeant, A., Jay, E. and West, D. C. (2003) The determinants of website effectiveness: An assessment of the role of relationship marketing. In: Academy of Marketing Conference, Aston University, Birmingham, UK, July, 2003. Available from: http://eprints.uwe.ac.uk/15022

Sargeant, A. (2003) Marketing giving: What do we know about why people give? In: Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England, May, 2003. Available from: http://eprints.uwe.ac.uk/15021

Sargeant, A. and Jay, E. (2003) Qualms and lists. Professional Fundraising, July. pp. 14-15. Available from: http://eprints.uwe.ac.uk/14728

Sargeant, A. and Lee, S. (2003) Towards a model of donor trust: Implications for H.E. fundraising practice in the United Kingdom. The CASE International Journal of Educational Advancement, 3 (3). pp. 213-225. ISSN 1467-3657 Available from: http://eprints.uwe.ac.uk/14595

Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing , 4 (4). pp. 330-342. ISSN 1463-5178 Available from: http://eprints.uwe.ac.uk/14596

Sargeant, A., Jay, E. and Lee, S. (2003) The future of giving. Project Report. The Giving Campaign, London. Available from: http://eprints.uwe.ac.uk/15484

2002

Sargeant, A. (2002) Legacy marketing: Just what is the potential? In: Charities Aid Foundation Annual Conference , London, UK, November, 2002. Available from: http://eprints.uwe.ac.uk/15019

Sargeant, A. and Wymer, W. (2002) Nonprofit and business sector collaborations. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, London, UK, September, 2002. Available from: http://eprints.uwe.ac.uk/15018

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, September, 2002. Available from: http://eprints.uwe.ac.uk/15017

West, D. and Sargeant, A. (2002) Key behaviours in adverising risk management in the not-for-profit sector. In: Academy of Marketing Conference, Nottingham, UK, July 2002. Nottingham: Academy of Marketing, p. 114 Available from: http://eprints.uwe.ac.uk/15015

Sargeant, A. (2002) Trust in the voluntary sector: a relationship to giving? In: 5th International Conference of the International Society for Third-Sector Research, Cape Town, South Africa, 7th -10th July, 2002. Available from: http://eprints.uwe.ac.uk/15016

Sargeant, A. (2002) How to build donor loyalty. In: 39th International Conference on Fundraising, St Louis, USA, April, 2002. Available from: http://eprints.uwe.ac.uk/15013

Sargeant, A. (2002) Integrated fundraising over the web. In: Relationship Marketing Conference, Henry Stewart Conferences, London, UK, April, 2002. Available from: http://eprints.uwe.ac.uk/15014

Kähler, Jürgen and Sargeant, A. (2002) The size effect in the administration costs of charities. European Accounting Review, 11 (2). 215 - 243. ISSN 0963-8180 Available from: http://eprints.uwe.ac.uk/6418

Sargeant, A. (2002) Benchmarking charity costs: A new UK initiative. In: ARNOVA 31st Annual Conference , Montreal, Canada, 2002. Available from: http://eprints.uwe.ac.uk/15020

Sargeant, A. (2002) Fundraising costs to go on website. IoF Update, May. p. 3. Available from: http://eprints.uwe.ac.uk/14725

Sargeant, A. (2002) Fundraising is not something to be sorry for. Third Sector, 230. p. 14. Available from: http://eprints.uwe.ac.uk/14724

Sargeant, A. (2002) Fundraising on the web: Opportunity or hype? New Directions for Philanthropic Fundraising, 2001 (33). pp. 39-58. ISSN 1072-172X Available from: http://eprints.uwe.ac.uk/14591

Sargeant, A. and Lee, S. (2002) Improving public trust in the voluntary sector: An empirical analysis'. International Journal of Nonprofit and Voluntary Sector Marketing, 7 (1). pp. 68-83. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14589

Sargeant, A. and Lee, S. (2002) Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18 (7-8). pp. 779-802. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14592

Sargeant, A., Jay, E. and Lee, S. (2002) Major gift philanthropy: Individual giving to the arts. Project Report. Arts and Business, London. Available from: http://eprints.uwe.ac.uk/15483

Sargeant, A. (2002) Managing donor defection: Why should donors stop giving? New Directions for Philanthropic Fundraising, 2001 (32). pp. 59-74. ISSN 1072-172X Available from: http://eprints.uwe.ac.uk/14590

Sargeant, A. (2002) Much ado about nothing. ICFM Update, April. p. 4. Available from: http://eprints.uwe.ac.uk/14723

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/14593

Sargeant, A. (2002) Researching the researchers. Professional Fundraising, June. pp. 25-28. Available from: http://eprints.uwe.ac.uk/14726

Sargeant, A. and Jay, E. (2002) Steward little. Professional Fundraising, Octobe. pp. 16-19. Available from: http://eprints.uwe.ac.uk/14727

Sargeant, A. (2002) What turns donor's on? What turns them off? In: Walker, C. and Pharoah, C., eds. (2002) A Lot of Give. Hodder Educational, pp. 162-179. ISBN 9780340804919 Available from: http://eprints.uwe.ac.uk/14819

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising practice. Journal of Marketing Management, 18 (9/10). pp. 953-969. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14594

2001

Sargeant, A. (2001) Perceptual determinants of charity giving behaviour. In: ARNOVA Conference , Miami, December, 2001. Available from: http://eprints.uwe.ac.uk/15012

Sargeant, A. (2001) Public trust and confidence. In: Charities Aid Foundation Annual Conference , London, UK, November, 2001. Available from: http://eprints.uwe.ac.uk/15011

Sargeant, A. (2001) Relationship fundraising: How to keep donors loyal. Nonprofit Management & Leadership, 12 (2). pp. 177-192. ISSN 1542-7854 Available from: http://eprints.uwe.ac.uk/6417

Sargeant, A. (2001) Web based fund raising: Is anyone making any real money? Professional Fundraising , 32 (8). pp. 20-24. Available from: http://eprints.uwe.ac.uk/14720

Sargeant, A. (2001) Why do people give and why do they stop? In: ICFM Regional Conference, Cheltenham, UK, October, 2001. Available from: http://eprints.uwe.ac.uk/15010

Sargeant, A. and Foreman, S. (2001) Nonprofit website effectiveness: An exploratory study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001. Available from: http://eprints.uwe.ac.uk/15008

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector: An empirical study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001. Available from: http://eprints.uwe.ac.uk/15009

Sargeant, A. (2001) What drives donor loyalty? In: Association of Fundraising Professionals, Annual Conference, San Diego, California, March, 2001. Available from: http://eprints.uwe.ac.uk/15005

Sargeant, A. (2001) American pie chart. Professional Fundraising , Septem. pp. 18-20. Available from: http://eprints.uwe.ac.uk/14715

Sargeant, A. (2001) Botton village. Case Research Journal, 21 (1). pp. 93-110. Available from: http://eprints.uwe.ac.uk/14546

Sargeant, A. and West, D. (2001) Direct and interactive marketing. Oxford: Oxford University Press. ISBN 0198782535 Available from: http://eprints.uwe.ac.uk/14802

Sargeant, A. (2001) Donor motivations. Giving USA 2001, AAFRC Trust for Philanthropy. pp. 54-57. Available from: http://eprints.uwe.ac.uk/14718

Sargeant, A. and Ewing, M. (2001) Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit & Public Sector Marketing, 9 (1/2). pp. 185-204. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/14545

Sargeant, A. (2001) Lessons worth adopting from North American practice. In: Relationship Marketing for Charities, Henry Stewart Conference, Jurys, London , 2001. Available from: http://eprints.uwe.ac.uk/15006

Liao, M., Foreman, S. and Sargeant, A. (2001) Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3). pp. 213-226. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14543

Msweli, P. and Sargeant, A. (2001) Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19 (7). pp. 507-514. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/14541

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector. Professional Fundraising, Octobe. pp. 12-15. Available from: http://eprints.uwe.ac.uk/14719

Sargeant, A. (2001) Social and cause-related marketing: The growth of a discipline. Journal of Nonprofit & Public Sector Marketing, 9 (4). pp. 13-15. ISSN 1049-5142 Available from: http://eprints.uwe.ac.uk/14547

Sargeant, A. (2001) Using donor lifetime value to inform fundraising strategy. Nonprofit Management & Leadership, 12 (1). pp. 25-38. ISSN 1542-7854 Available from: http://eprints.uwe.ac.uk/14542

Sargeant, A. (2001) Using lifetime value. In: Directory of Social Change, Charity Fair, Business Design Centre, London, 2001. Available from: http://eprints.uwe.ac.uk/15007

Sargeant, A., West, D. and Ford, J. (2001) The role of perceptions in predicting donor value. Journal of Marketing Management, 17 (3-4). pp. 407-428. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14490

2000

Sargeant, A. (2000) Customer lifetime value and marketing strategy: How to forge the link. The Marketing Review, 1 (4). pp. 427-440. ISSN 1469-347X Available from: http://eprints.uwe.ac.uk/14544

Sargeant, A. (2000) Building donor loyalty through lifetime value. In: La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference , Mexico City, Mexico, 2000. Available from: http://eprints.uwe.ac.uk/15002

Sargeant, A. (2000) Donor retention: Some reflections on current practice. In: National Society of Fund Raising Executives- Annual Canadian Conference, Toronto, Canada, November, 2000. Available from: http://eprints.uwe.ac.uk/15003

Sargeant, A., Ford, J. B. and West, D. C. (2000) Perceptual determinants of donor value. In: Direct Marketing Association Annual Conference, New Orleans, October, 2000. Available from: http://eprints.uwe.ac.uk/14998

Sargeant, A. (2000) Bluffers guide to lifetime value. In: ICFM Annual Conference, 2000. Available from: http://eprints.uwe.ac.uk/14996

Sargeant, A. (2000) Public trust and confidence. In: ICFM Annual Conference, Birmingham, UK, 2000. Available from: http://eprints.uwe.ac.uk/14995

Asif, S. and Sargeant, A. (2000) Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective. In: Annual Conference, Academy of Marketing Science, XXIII, Montreal, 24th-27th May, 2000., pp. 354-360 Available from: http://eprints.uwe.ac.uk/14994

Sargeant, A. (2000) Maintaining the funding base: Finding and keeping donors. In: Opportunity and Inclusion - NCVO Annual Conference, The Brewery, London, 10th February, 2000. Available from: http://eprints.uwe.ac.uk/14992

Tofallis, C. and Sargeant, A. (2000) Assessing charities using data envelopment analysis. In: Neely, A., ed. (2000) Performance Measurement: Past, Present and Future. Cranfield University : Centre for Business Performance. ISBN 953376117 Available from: http://eprints.uwe.ac.uk/14805

Sargeant, A. and Asif, S. (2000) The Carnegie school. Case Research Journal , 19 (4). pp. 19-38. Available from: http://eprints.uwe.ac.uk/14404

Sargeant, A. (2000) Donor overboard. Philanthropy Matters, 10 (1). pp. 6-7. Available from: http://eprints.uwe.ac.uk/14714

Sargeant, A. (2000) How to build donor loyalty. In: 20th International Fund Raising Workshop, Golden Tulip Conference Centre, Leeuwenhorst, Amsterdam, Holland, 2000. Available from: http://eprints.uwe.ac.uk/15000

Sargeant, A. (2000) Improving donor retention: How can charities build loyalty? In: Pharoah, C., ed. (2000) Dimensions 2000. (2) West Malling: Charities Aid Foundation. Available from: http://eprints.uwe.ac.uk/15482

Sargeant, A. (2000) Managing donor defection: Why should donors stop giving. In: Taking Fundraising Seriously, Taking Donor Dynamics Beyond the Comfort Zone. 13th Annual Symposium, Indiana Centre on Philanthropy, Indianapolis, Indiana, 2000. Available from: http://eprints.uwe.ac.uk/14993

Alfansi, L. and Sargeant, A. (2000) Market segmentation in the indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18 (2). pp. 64-74. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/14407

Sargeant, A. and Asif, S. (2000) Modelling internal communications in the financial services sector. European Journal of Marketing, 34 (3/4). pp. 299-317. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14405

Sargeant, A., Ford, J. B. and West, D. (2000) Nonprofit customer retention: Why do donors quit? In: Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Annual Conference, 2000., pp. 240-244 Available from: http://eprints.uwe.ac.uk/15004

Sargeant, A. and Liao, M. (2000) Operationalising the marketing concept: Just what can be achieved when you get it right? The CASE International Journal of Educational Advancement, 1 (1). pp. 24-39. ISSN 1467-3657 Available from: http://eprints.uwe.ac.uk/14406

Sargeant, A., Ford, J. B. and West, D. C. (2000) Predicting donor value: the role of perceptions. In: Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina , 11th-14th October, 2000., pp. 274-286 Available from: http://eprints.uwe.ac.uk/14999

Dinan, C. and Sargeant, A. (2000) Social marketing and sustainability: A planned approach to social change. Progress in Tourism and Hospitality Research, 12 (3). pp. 1-14. Available from: http://eprints.uwe.ac.uk/14426

Dinan, C. and Sargeant, A. (2000) Social marketing and sustainable tourism: Is there a match? International Journal of Tourism Research, 2 (1). pp. 2-14. ISSN 1099-2340 Available from: http://eprints.uwe.ac.uk/14427

Sargeant, A., Ford, J. and West, D. (2000) Widening the appeal of charity. International Journal of Non-Profit & Voluntary Sector Marketing, 5 (4). pp. 318-332. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14489

Sargeant, A. (2000) A world on the move. In: 20th International Fund Raising Workshop, Golden Tulip Conference Centre, Leeuwenhorst, Amsterdam Holland, 2000. Available from: http://eprints.uwe.ac.uk/15001

1999

Sargeant, A. (1999) Modelling donor attrition: Why do individuals stop giving? In: Annual ARNOVA Conference , Washingon D.C., 1999. Available from: http://eprints.uwe.ac.uk/14991

Sargeant, A. (1999) Should the sector step back and ask why it needs to market itself? In: NCVO Marketing the Future Conference , London, 1999. Available from: http://eprints.uwe.ac.uk/14986

Sargeant, A. (1999) Donor retention: Just why do donors stop giving? In: ICFM Tenth Aunnual Conference, Brimingham Metropole, 1999. Available from: http://eprints.uwe.ac.uk/14988

Sargeant, A., Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999. Available from: http://eprints.uwe.ac.uk/14985

Sargeant, A. (1999) Why do donors give? In: ISFM Tenth Annual Conference, Birmingham Metropole, 1999. Available from: http://eprints.uwe.ac.uk/14987

West, D., Miciak, A. and Sargeant, A. (1999) Advertiser risk-orientation and the opinions and practices of advertising managers. International Journal of Advertising, 18 (1). pp. 51-71. ISSN 0265-0487 Available from: http://eprints.uwe.ac.uk/14394

Sargeant, A. and Mohamad, M. (1999) Business performance in the UK hotel sector - Does it pay to be market oriented? Service Industries Journal, 19 (3). pp. 42-59. ISSN 1743-9507 Available from: http://eprints.uwe.ac.uk/14399

Sargeant, A., West, D. and Ford, J. B. (1999) Charitable giving towards a model of donor behaviour. In: AMA Summer Educators Proceedings , San Francisco , 1999., pp. 95-96 Available from: http://eprints.uwe.ac.uk/14989

Sargeant, A. (1999) Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management, 15 (4). pp. 215-238. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14395

Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768 Available from: http://eprints.uwe.ac.uk/14804

West, D. and Sargeant, A. (1999) Fundraising communications: The role of experience in perceptions of media risk. International Journal of Nonprofit and Voluntary Sector Marketing, 4 (3). pp. 224-234. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14400

Sargeant, A. (1999) Investigating charity-donor relationships: why do individuals stop giving? In: 5th Annual Research in the Voluntary Sector Conference, NCVO, City University, London, 1999. Available from: http://eprints.uwe.ac.uk/14990

Sargeant, A. (1999) Marketing management for nonprofit organisations. Oxford: Oxford University Press. ISBN 9780198775676 Available from: http://eprints.uwe.ac.uk/14798

Sargeant, A. and Msweli, P. (1999) Network marketing in South Africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11 (3). pp. 51-66. ISSN 0896-1530 Available from: http://eprints.uwe.ac.uk/14402

Sargeant, A. (1999) Nonprofit marketing: The defence of a discipline (Editorial). International Journal of Nonprofit and Voluntary Sector Marketing, 4 (1). pp. 4-7. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/14711

Sargeant, A. and Kaehler, J. (1999) Returns on fundraising expenditures in the voluntary sector. Nonprofit Management and Leadership, 10 (1). pp. 5-19. ISSN 1048-6682 Available from: http://eprints.uwe.ac.uk/14401

Sargeant, A. (1999) Why do donors stop giving? Professional Fundraising , Septem. pp. 12-14. Available from: http://eprints.uwe.ac.uk/14713

Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27. Available from: http://eprints.uwe.ac.uk/14712

1998

Sargeant, A. (1998) Communicating with donors. In: Annual ICFM Conference, University of Warwick, July, 1998. Available from: http://eprints.uwe.ac.uk/14969

Kaehler, J. and Sargeant, A. (1998) Financial based measures of performance for UK charities. In: Performance Measurement: Theory and Practice, University of Cambridge , 1998., pp. 543-550 Available from: http://eprints.uwe.ac.uk/14978

Sargeant, A. (1998) Investigating lifetime value. In: Annual ICFM Conference, University of Warwick, July, 1998. Available from: http://eprints.uwe.ac.uk/14970

Asif, S. and Sargeant, A. (1998) Internal marketing tactics: Is communication really all there is to it? In: Academy of Marketing Science Conference, May, 1998. Virginia: UNSPECIFIED, pp. 351-355 Available from: http://eprints.uwe.ac.uk/14967

Kaehler, J. and Sargeant, A. (1998) Accounting for differences in charities' administration costs. In: Pharoah, C. and Smerdon, M., eds. (1998) Dimensions of the Voluntary Sector. West Malling: Charities Aid Foundation, pp. 230-235. Available from: http://eprints.uwe.ac.uk/15480

Sargeant, A. and Kaehler, J. (1998) Benchmarking charity costs. West Malling: Charities Aid Foundation. ISBN 185934089X Available from: http://eprints.uwe.ac.uk/14801

Alfansi, L. and Sargeant, A. (1998) Benefit segmentation in the Indonesian banking industry - just what is the potential? In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 562-563 Available from: http://eprints.uwe.ac.uk/14973

Sargeant, A. (1998) Called to account. Investors Chronicle. pp. 54-56. Available from: http://eprints.uwe.ac.uk/14709

Lyman , M. and Sargeant, A. (1998) Charitable giving: an exploratory model of donor behaviour. In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 630-631 Available from: http://eprints.uwe.ac.uk/14976

Sargeant, A. and Kaehler, J. (1998) Charities and fundraising costs - just what is the benchmark? In: Pharoh, C. and Smerdon, M., eds. (1998) Dimensions of the Voluntary Sector. West Malling: Charities Aid Foundation, pp. 227-229. Available from: http://eprints.uwe.ac.uk/15477

Sargeant, A. (1998) Charity fundraising costs: Just what is the benchmark? In: 27th Annual ARNOVA Conference , University of Washington, Seattle, USA, 1998. Available from: http://eprints.uwe.ac.uk/14984

Msweli, P. and Sargeant, A. (1998) Direct selling in the Rainbow Nation: Retaining the distributor. In: Academy of Marketing - Multicultural Conference, Montreal, Canada, 1998., pp. 270-275 Available from: http://eprints.uwe.ac.uk/14981

Sargeant, A. (1998) Donor lifetime value: An empirical analysis. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (4). pp. 283-297. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14375

Sargeant, A. and Kaehler, J. (1998) Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. Health Marketing Quarterly, 16 (1). pp. 55-77. ISSN 1545-0864 Available from: http://eprints.uwe.ac.uk/14376

Sargeant, A. and Young, B. M. (1998) He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector. In: Researching the Voluntary Sector - NCVO, Loughborough, 1998. Available from: http://eprints.uwe.ac.uk/14979

Sadler-Smith, E. and Sargeant, A. (1998) Higher level skills training and SMEs. International Small business Journal, 16 (2). pp. 84-94. ISSN 0266-2426 Available from: http://eprints.uwe.ac.uk/14373

Sadler Smith, E., Sargeant, A. and Dawson , A. (1998) Higher level skills training: Meeting the needs of small businesses. International Journal Of Training And Development, 1 (4). pp. 216-229. ISSN 1468-2419 Available from: http://eprints.uwe.ac.uk/14369

Sargeant, A. and Msweli, P. (1998) Keeping the distributor sold - towards a model of retention in network marketing organisations. In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 460-465 Available from: http://eprints.uwe.ac.uk/14972

Sargeant, A. (1998) Marketsegementierung: Nutzen NPO ihr potential? In: Sechste Freiburger Studentage Fundraising, Freiburg, Switzerland , 1998., pp. 57-63 Available from: http://eprints.uwe.ac.uk/14890

Mohamad, M. and Sargeant, A. (1998) Modelling the service gap - do hotel employees really understand guest's needs? In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 466-473 Available from: http://eprints.uwe.ac.uk/14974

Johnson, D. and Sargeant, A. (1998) Motives for transition: An exploratory study of engineering managers. Human Resource Management Journal, 8 (3). pp. 41-53. ISSN 1748-8583 Available from: http://eprints.uwe.ac.uk/14372

Dinan, C. and Sargeant, A. (1998) Tourism marketing: adding value through sustainability. In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 656-657 Available from: http://eprints.uwe.ac.uk/14977

Sargeant, A. and Pole, K. (1998) U.K. trust fundraising - Learning to say thank you. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (2). pp. 122-135. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14371

Sargeant, A., Sadler-Smith, E. and Dawson, A. (1998) University collaboration and regional economic development: Exploiting the potential. Local Economy, 13 (3). pp. 257-266. ISSN 1470-9325 Available from: http://eprints.uwe.ac.uk/14374

Sargeant, A. (1998) Where to draw the line. Investors Chronicle, Charities Annual Review. pp. 24-26. Available from: http://eprints.uwe.ac.uk/14710

Sargeant, A. and McKenzie, J. (1998) A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation. ISBN 1859340881 Available from: http://eprints.uwe.ac.uk/14800

Sargeant, A. and Asif, S. (1998) The strategic application of internal marketing - An investigation of U.K. banking. International Journal of Bank Marketing, 16 (2). pp. 66-79. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/14370

1997

Sargeant, A. and Kaehler, J. (1997) Charities and administration costs: Cracking the chestnut. In: Charities Aid Foundation Annual Conference - Raising The Standard, London, UK, October, 1997. Available from: http://eprints.uwe.ac.uk/14886

Sargeant, A. and Stephenson, H. (1997) Banishing the battleship ladies! - The emergence of a new paradigm of corporate giving. In: Academy of Marketing Conference, Manchester, UK, July, 1997., pp. 903-916 Available from: http://eprints.uwe.ac.uk/14885

Sargeant, A. and Asif, S. (1997) Banking on satisfaction: Can internal marketing deliver? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997. Available from: http://eprints.uwe.ac.uk/14883

Sargeant, A. and Mohammed, M. (1997) Learning from Basil - Is hotel marketing still Fawlty? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997. Available from: http://eprints.uwe.ac.uk/14881

Sargeant, A. and Kaehler, J. (1997) Service quality and the G.P. practice - Are fundholding practices more responsive to the needs of their patients. In: Academy Of Marketing Conference, Manchester, UK, July, 1997., pp. 917-930 Available from: http://eprints.uwe.ac.uk/14884

Sargeant, A. (1997) Arts marketing a classification of U.K. theatre audiences. Journal Of Non-Profit and Public Sector Marketing, 5 (1). pp. 45-62. ISSN 1540-6997 Available from: http://eprints.uwe.ac.uk/14366

Sargeant, A., Sadler Smith, E. and Dawson, A. (1997) Bridging the academic practitioner divide - A problem of perception? Industrial and Commercial Training, 29 (1). pp. 16-25. ISSN 0019-7858 Available from: http://eprints.uwe.ac.uk/14367

Hung, C. L., Sargeant, A. and West, D. (1997) Chinese perceptions of Canadians as business alliance partners. In: Proceedings, Sixth Symposium On Cross Cultural Consumer and Business Studies, Honolulu, 1997., pp. 112-116 Available from: http://eprints.uwe.ac.uk/14888

Sargeant, A. and Stephenson, H. (1997) Corporate giving - Targeting the likely donor. International Journal of Non-Profit & Voluntary Sector Marketing, 2 (1). pp. 64-79. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14368

Sargeant, A. (1997) Don't be afraid of the numbers - Supplementing database records with market research. Fundraising Management, 28 (9). pp. 22-27. Available from: http://eprints.uwe.ac.uk/14708

Sargeant, A. (1997) He ain't heavy he's my donor. Direct Response, Feb. p. 36. Available from: http://eprints.uwe.ac.uk/14707

Sargeant, A. (1997) Marketing in the non-maintained special school sector - A case study of the carnegie school. In: NACRA Annual Conference, Cincinnati, U.S.A., 1997. Available from: http://eprints.uwe.ac.uk/14887

Sargeant, A. (1997) U.K. corporate giving - A new paradigm emerges. In: ARNOVA Annual Conference, Indianapolis, USA, 1997. Available from: http://eprints.uwe.ac.uk/14889

1996

Sargeant, A. and Kaehler, J. (1996) Charity marketing: Targeting the likely donor. In: Marketing Education Group Conference, University of Strathclyde, 1996. Available from: http://eprints.uwe.ac.uk/14880

Sargeant, A. and Bater, K. (1996) Trust fund-raising: Understanding giving behaviour. In: Marketing Education Group Conference , University of Strathclyde, 1996. Available from: http://eprints.uwe.ac.uk/14868

Sargeant, A. and Kaehler, J. (1996) Charity marketing - Targeting the likely donor. Journal of Database Marketing and Customer Strategy Management, 4 (2). pp. 116-126. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/14364

Sargeant, A. and Matheson, R. (1996) Management training - Are business schools out of touch with their market? Journal of European Industrial Training, 20 (4). pp. 3-10. ISSN 0309-0590 Available from: http://eprints.uwe.ac.uk/14363

Sargeant, A. (1996) Market segmentation - Are U.K. charities making the most of the potential. International Journal of Non-Profit & Voluntary Sector Marketing, 1 (2). pp. 132-143. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14362

Sargeant, A. (1996) Profiling the charity donor: A case study of the game conservancy trust. International Journal of Non-Profit & Voluntary Sector Marketing, 1 (4). pp. 343-353. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14365

Sargeant, A. (1996) Soliciting the corporate pound - A survey of corporate givers. Professional Fundraising, Octobe. pp. 28-29. Available from: http://eprints.uwe.ac.uk/14706

Sargeant, A. (1996) Training for growth: How can education providers assist the development of small business? Industrial and Commercial Training, 28 (2). pp. 3-9. ISSN 0019-7858 Available from: http://eprints.uwe.ac.uk/14357

1995

Sargeant, A. (1995) Do U.K. charities have a lot to learn? Fundraising Management, June. pp. 14-16. ISSN 0016-268X Available from: http://eprints.uwe.ac.uk/14669

Sargeant, A. (1995) Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature). Journal Of Targeting Measurement and Analysis For Marketing, 3 (4). pp. 322-328. ISSN 0967-3237 Available from: http://eprints.uwe.ac.uk/14355

Sargeant, A. (1995) Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis). Journal Of Targeting, Measurement and Analysis For Marketing , 4 (1). pp. 38-48. ISSN 0967-3237 Available from: http://eprints.uwe.ac.uk/14356

Sargeant, A. (1995) Training for enterprise - What's so special about the small business? In: The 1996 Small Business and Enterprise Development Conference, University of Leeds, 1996. Available from: http://eprints.uwe.ac.uk/14866

This list was generated on Sun Jul 31 03:06:32 2016 BST.

 

Copyright 2016 © UWE better together