Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Date
Number of items: 325.

Sargeant, A. and Hudson, J. (2011) Developing planned giving at the Salvation Army Southern Territory. International Journal of Nonprofit and Voluntary Sector Marketing, 16 (3). pp. 237-250. ISSN 1465-4520

Lee, Z. E. and Sargeant, A. (2011) Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing, 45 (5). pp. 703-719. ISSN 0309-0566

Merchant, A., Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963

Sargeant, A. and Jay, E. (2010) Fundraising management, analysis planning and practice. 2nd. London: Routledge. ISBN 9780415451543

Sargeant, A., Shang, J. and Shabbir, H. (2010) The social marketing of giving: A framework for public policy intervention. Public Management Review, 12 (5). pp. 635-662. ISSN 1471-9037

Sargeant, A. (2009) Building donor loyalty. In: Webinar for the Philanthropy Journal , December, 2009.

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: AFP Toronto Annual Conference , Toronto, Canada, December, 2009.

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: The Beautiful Foundation, Seoul, South Korea, December, 2009.

Sargeant, A. (2009) Donor retention: Lessons from research. In: CASE V Annual Conference , Chicago, Illinois , December, 2009.

Sargeant, A. (2009) Philanthropic psychology: Lessons from research. In: AFP Toronto Annual Conference, Toronto, Canada, December, 2009.

Sargeant, A. (2009) Public trust and confidence. In: Building Trust, Annual Symposium of Centre on Philanthropy, Indianapolis, Indiana, December, 2009.

Sargeant, A. (2009) Building donor loyalty: Plenary presentation. In: Midwest Conference on Philanthropy, Chicago, USA, November, 2009.

Sargeant, A. (2009) Philanthropic psychology: Lessons from research. In: Midwest Conference on Philanthropy, Chicago, USA, November, 2009.

Sargeant, A. (2009) Successful internet fundraising: Lessons from research. In: Public Lecture - The Beautiful Foundation, Seoul, South Korea, November, 2009.

Sargeant, A. (2009) Building donor loyalty: Lessons from research. In: International Fundraising Congress, Noordwijkerhout, the Netherlands, October, 2009.

Sargeant, A. (2009) Fundraising in hard times: Lessons from research. In: International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2009.

Sargeant, A. (2009) Key note address: Driving donor loyalty. In: Strategies for Supporter Retention Conference, London, UK, 25th, September, 2009.

Sargeant, A. (2009) Building donor loyalty: How to successfully raise funds in a turbulent economy. In: Ronald McDonald House Charities International Conference, Chicago, USA, August, 2009.

Sargeant, A. (2009) Legacy fundraising: Implementing the lessons of significant new research. In: Institute of Fundraising National Convention, London, UK, July, 2009.

Sargeant, A. (2009) Philanthropic psychology: New thinking, new ideas. In: Institute of Fundraising National Convention, London, UK, July, 2009.

Sargeant, A. (2009) Direct marketing planning. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009.

Sargeant, A. (2009) Donor loyalty and why donors stop giving. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009.

Sargeant, A. (2009) E-marketing and fundraising. In: City University Business School, London, UK, May, 2009.

Sargeant, A. (2009) Lessons from research: Leading and plotting the future. In: Biennial South African Institute of Fundraising Conference , Durban, South Africa, May, 2009.

Sargeant, A. (2009) Successful bequest fundraising. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009.

Sargeant, A. (2009) Successful online fundraising. In: Biennial South African Institute of Fundraising Conference, Durban, South Africa, May, 2009.

Sargeant, A. (2009) The impact of the financial and economic crises on the income generation work of not-for-profit entities and the role of boards in such times. In: UNICEF National Chairpersons' Committee Meeting, Luxembourg, May 2009.

Sargeant, A. (2009) Building donor loyalty: The next great fundraising challenge. In: Philanthropy Journal Lunch and Learn, Raleigh, USA, April, 2009.

Sargeant, A., Jay, E. and Lee, S. (2009) Communicating the realities of charity costs: an institute of fundraising initiative. Nonprofit and Voluntary Sector Quarterly, 38 (2). pp. 333-342. ISSN 0899-7640

Sargeant, A., James, R. and Rooney, P. (2009) Research unveiled: What every fundraiser needs to know about bequest giving. In: Association of Fundraising Professionals Annual Convention, New Orleans, USA, March, 2009.

Sargeant, A., Birkholtz , J. and Byington-Smith, J. (2009) Where have all my donors gone? Planning to retain your donors. In: Association of Fundraising Professionals Annual Convention, New Orleans, USA, March, 2009.

Sargeant, A. and Saxton, J. (2009) Avenues for new research: What do fundraisers want? Professional Fundraising , Januar. pp. 20-23.

Sargeant, A. (2009) A smart move. Caritas Magazine, Januar. pp. 15-19.

Sargeant, A. (2009) Bad news from the U.S: Giving has been badly hit, and the UK will surely follow. Third Sector, July 7. p. 7.

Sargeant, A. (2009) Building donor loyalty. Global Connections, 55. p. 1.

Shang, J. and Sargeant, A. (2009) Clear insights: Philanthropic psychology. Advancing Philanthropy , May/Ju. pp. 28-33.

Sargeant, A. (2009) Marketing management for nonprofit organizations. 3rd. Oxford: Oxford University Press. ISBN 9780199236152

Sargeant, A. and Jay, E. (2009) Measuring supporter satisfaction: A research report. Project Report. The National Society for the Prevention of Cruelty to Children (NSPCC), London.

Sargeant, A. and Shang, J. (2009) Modelling donor attrition in direct dialogue and door-to-door fundraising. Project Report. Public Fundraising Regulatory Association (PFRA), London.

Sargeant, A. (2009) Reflections on the emergence of a field. International Journal of Nonprofit and Voluntary Sector Marketing, 14 (4). pp. 311-316. ISSN 1465-4520

Sargeant, A. (2009) What drives bequests?: Research from the centre on philanthropy. In: Chicago Council on Planned Giving, Chicago, USA, 2009.

Sargeant, A., Saxton, J. and Shang, J. (2008) Avenues for new research: What do fundraisers want? The Nonprofit Times. c1-12.

Sargeant, A. (2008) Modelling donor attrition. In: Fundraising Effectiveness Project Workshop, Association of Fundraising Professionals, North Park University, Chicago, USA, December, 2008.

Sargeant, A. (2008) Response to filer lecture. In: Center on Philanthropy 20th Anniversary Meeting , Indianapolis, USA, 7th November, 2008.

Sargeant, A. (2008) Raising funds in today's economy: Issues and trends in individual giving. In: The Wave of the Ship: Leadership for Fundraising, Plenary Presentation to Presidents Colloquium , Seventh Day Adventist World Headquarters, Washington DC, November, 2008.

Sargeant, A., Shang, J. and Hudson, J. (2008) The identification process in bequest giving. In: 2008 ARNOVA Conference , Phildadelphia, USA, November, 2008.

Sargeant, A. (2008) Giving in the nonprofit sector. In: Association of Fundraising Professionals and Rollins College Philanthropy and Nonprofit Leadership Centre 2008 Think Tank on Fundraising, Orlando, Florida, USA, October, 2008.

Sargeant, A. (2008) The eight things fundraisers should know from research. In: Resource Alliance , Webinar, October, 2008.

Sargeant, A. (2008) Beyond the art or science debate. In: AFP Chicago Chapter, Chicago, USA, September, 2008.

Shang, J. and Sargeant, A. (2008) Philanthropic psychology: The new kid on the block. Professional Fundraising, Septem. pp. 27-28.

Sargeant, A. (2008) Building donor loyalty: Lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2008.

Sargeant, A. (2008) Donor retention: Lessons from research. In: Public Radio Development and Marketing Conference, Orlando, Florida, USA, July, 2008.

Sargeant, A. (2008) Fundraising in the internet environment in the context of facing disasters. In: The Fifth Serial Lecture: Facing Wenchuan Earthquake Disaster and NGOs Capacity Building, CCSS and Narada Foundation, Beijing, China, July, 2008.

Sargeant, A. (2008) Fundraising planning 101. In: Institute of Fundraising National Convention, London, UK, July, 2008.

Sargeant, A. (2008) Philanthropic psychology: An emerging dicipline. In: Institute of Fundraising National Convention, London, UK, July, 2008.

Sargeant, A. (2008) Successful legacy fundraising: Lessons from research. In: Institute of Fundraising National Convention, July, 2008.

Sargeant, A. (2008) Developments in fundraising education: New thinking, new research and new syllabi. In: American Humanics Conference, Indianapolis, Indiana, May, 2008.

Sargeant, A. (2008) Mastering donor retention. In: Unlocking the Secrets of Fundraising Conference, University of Wales, Newport, Wales , 14th February, 2008.

Hudson, J. and Sargeant, A. (2008) Donor retention: an exploratory study of door-to-door recruits. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1). pp. 89-101. ISSN 1465-4520

Ford, J., Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008.

Sargeant, A. (2008) All you need to know about fundraising: A guide to internet giving and major gift. In: The Nonprofit Toolkit, Bloomington City Hall, Bloomington, Indiana, 2008.

Wymer, W., Sargeant, A. and Scaife, W. (2008) Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14 (2). pp. 271-283. ISSN 1523-6803

Sargeant, A. (2008) Donor behavior: Lessons from research. In: Public Radio Development and Marketing Conference, Orlando, Florida, USA, July, 2008.

Sargeant, A. (2008) Donor retention: What do we know and what can we do about it? Project Report. Association of Fundraising Professionals, Washington DC..

Sargeant, A. and Shang, J. (2008) Identification, death and bequest giving. Project Report. AFP and Legacy Leaders.

Sargeant, A. (2008) Marketing for nonprofit organizations. In: Baker, M. and Hart, S., eds. (2008) The Marketing Book. 6th. London: Butterworth Heinemann, pp. 526-550. ISBN 9780750685665

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273

Sargeant, A. and Shang, J. (2008) National occupational standards for fundraising. London: UK Workforce Hub.

Sargeant, A. (2008) So where did the pyramid come from...? In: Association of Fundraising Professionals Annual Conference, San Diego, USA, March/April, 2008.

Sargeant, A., Jay, E. and Lee, S. (2008) The true cost of fundraising: Should donors care? Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0166

Sargeant, A. (2007) Building lifetime donor relations: Lessons from research. In: Case V Annual Conference, Chicago, Illinois, USA, December, 2007.

Sargeant, A. (2007) Sector calls for more research into donor behaviour as leaders of centre for charitable giving and philanthropy announced. Professional Fundraising, Decemb. p. 5.

Hudson, J. (2007) The branding of charities. In: Sargeant, A. and Wymer Jr, W., eds. (2007) The Routledge Companion to Nonprofit Marketing. Oxon: Routledge, pp. 65-74. ISBN 0-415-41727-9

Sargeant, A. (2007) Fundraising: Lessons from research. In: Fund Raising School Faculty, Indianapolis, USA, 6th November, 2006.

Sargeant, A. (2007) Critical issues in fundraising. In: Arts Support Australia, Sydney, Australia, November, 2007.

Sargeant, A. (2007) Successful bequest fundraising. In: Planned Giving Society of Connecticut Annual Meeting, Hartford, Connecticut, USA, November, 2007.

Sargeant, A. (2007) A masterclass in fundraising. In: Arts Support Australia, Melbourne, Australia, November, 2007.

Sargeant, A. (2007) The social marketing of giving: A framework for public policy intervention. In: ARNOVA Annual Conference, Atlanta, USA, November, 2007.

Sargeant, A. (2007) Successful marketing planning. In: International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2007.

Sargeant, A. (2007) Building donor loyalty: Lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2007.

Sargeant, A. and Radcliffe, R. (2007) How come people leave legacies at all? In: Institute of Fundraising National Convention, London, UK, 2007, July.

Sargeant, A. (2007) Successful internet fundraising: Key lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2007.

Sargeant, A., Hunter, T., Gillespie, E. and Allison , C. (2007) Towards a more professional fundraising future. In: Institute of Fundrasing National Convention, London, UK, July, 2007.

Sargeant, A. (2007) Building donor loyalty. In: 44th AFP International Conference on Fundraising, Dallas, Texas, USA, MArch 2007.

Sargeant, A. (2007) What has research done for fundraising recently? In: Masters Track, 44th AFP International Conference on Fundraising, Dallas, Texas, March, 2007.

Sargeant, A. and Pidgeon, S. (2007) Driving the research agenda. Professional Fundraising, Februa. pp. 20-23.

Sargeant, A. (2007) Brands relate to more than income alone. Third Sector. p. 17.

Sargeant, A. and Woodliffe, L. (2007) Building donor loyalty: the antecedents and role of commitment in the context of charity giving. Journal of Nonprofit & Public Sector Marketing, 18 (2). pp. 47-68. ISSN 1540-6997

Routley, C., Sargeant, A. and Scaife, W. (2007) Bequests to educational institutions: Who gives and why? International Journal of Educational Advancement, 7 (3). pp. 193-201. ISSN 1744-6503

Sargeant, A. and Crissman, K. (2007) Corporate giving in Australia: An analysis of motives and barriers. Australian Journal of Social Issues, 41 (4). pp. 477-492. ISSN 0157-6321

Sargeant, A. and Woodliffe, L. (2007) Gift giving: An interdisciplinary review. International Journal of Nonprofit and Voluntary Sector Marketing, 12 (4). pp. 275-307. ISSN 1465-4520

Sargeant, A. and Woodliffe, L. (2007) Individual giving behaviour: A multidisciplinary review. In: Sargeant, A. and Wymer, W., eds. (2007) The Routledge Companion To Nonprofit Marketing. London: Routledge, pp. 111-144. ISBN 9780415417273

Polonsky, M. and Sargeant, A. (2007) Managing the donation service experience. Nonprofit Management and Leadership, 17 (4). pp. 459-476. ISSN 1048-6682

Sargeant, A. and Jay, E. (2007) Measuring and managing donor value. In: Mordaunt, J. and Paton, R., eds. (2007) Thoughtful Fundraising. London: Routledge. ISBN 9780415394284

Sargeant, A. and Wymer, W. (2007) The Routledge companion to nonprofit marketing. London: Routledge. ISBN 9780415417273

Sargeant, A., Routley, C. and Scaife, W. (2007) Successful bequest fundraising: Lessons from research. Journal of Gift Planning, 11 (1). pp. 11-15.

Sargeant, A. (2007) "The gold practice for performance," Raising the bar: Professional Fundraising's guide to great fundraising. Professional fundraising. p. 7.

Sargeant, A., West, D. and Jay, E. (2007) The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study. Nonprofit Management and Leadership, 18 (2). pp. 141-156. ISSN 1048-6682

Sargeant, A. (2007) The retention challenge. Caritas Magazine, 1 (Decemb). pp. 33-36.

Sargeant, A. (2006) The fundraising promise is both negative and dull. Third Sector. p. 22.

Sargeant, A., Routley, C. and Scaife, W. (2006) Successful bequest fundraising: Lessons from research. In: ARNOVA Annual Conference, Chicago , November, 2006.

Hudson, J. and Sargeant, A. (2006) Managing donor attrition: The case of doorstep fundraising. In: Third Australia Non-profit and Social Marketing Conference (ANSMAC), Newcastle, Australia, August, 2006.

Sargeant, A. and Breeze, B. (2006) Reasons for lapse: The case of doorstep fundraising. In: 7th International Conference of the International Society for Third-Sector Research (ISTR), Bangkok, Thailand, July, 2006.

Sargeant, A. (2006) What is the true price of fundraising. Professional Fundraising , June. p. 12.

Sargeant, A. (2006) Achieving donor loyalty. In: Association of Fundraising Professionals Audio Conference, May, 2006.

Sargeant, A. (2006) Keeping hold of your fundraising. Professional Fundraising, May. p. 12.

Sargeant, A. (2006) Online fundraising: Worth it's wait in gold. Professional Fundraising, April. p. 12.

Sargeant, A. (2006) Famous five reasons why donors give. Professional Fundraising, March. p. 12.

Sargeant, A. (2006) Publishing in the field of nonprofit, arts and voluntary sector marketing. In: Proceedings of the first joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing, London Metropolitan University, March, 2006.

Sargeant, A. (2006) Centre offers a wealth of opportunity. Professional Fundraising, Februa. p. 14.

Sargeant, A., Ford, J. B. and West, D. C. (2006) Perceptual determinants of nonprofit giving behavior. Journal of Business Research, 59 (2). pp. 155-165. ISSN 0148-2963

Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1049-5142

Sargeant, A., Hilton, T. and Wymer, W. (2006) Bequest motives and barriers to giving: The case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682

Sargeant, A., Hudson, J. and Jay, E. (2006) Fundraising training in the U.K.: An assesment of current provision. Project Report. Institute of Fundraising, London.

Wymer, W. and Sargeant, A. (2006) Insights from a review of the literature on cause marketing. International Review on Public and Non-Profit Marketing, 3 (1). pp. 9-21. ISSN 1865-1984

Sargeant, A., Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640

Sargeant, A. and Ford, J. (2006) The power of brands. Stanford Social Innovation Review, Winter. pp. 41-47.

Sargeant, A. and Woodliffe, L. (2005) The antecedents of donor commitment to voluntary organisations. Nonprofit Management & Leadership, 16 (1). pp. 61-78. ISSN 1048-6682

Sargeant, A. (2005) Trust in charities' work is built on a firm foundation. Third Sector. p. 14.

Sargeant, A. (2005) Critical issues in fundraising: what do we know from research? In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005.

Sargeant, A. (2005) Double trouble is on the horizon for the sector. Professional Fundraising , Decemb. p. 14.

Sargeant, A. (2005) Building donor loyalty. In: Professional Fundraiser, London, UK, November, 2005.

Sargeant, A., Hudson, J. and Ford, J. B. (2005) Charity brand personality: Distinguishing sector cause and organization. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.

Sargeant, A. (2005) Nonprofit marketing: A how to guide. In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005.

Sargeant, A. and Lee, S. (2005) Philanthropic giving index: Some thoughts from across the pond. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.

Sargeant, A. (2005) Strategies for meeting the fundraising challenge. In: ACEVO - Plenary Presentation to the Funding the Future Conference, London, UK, 2005.

Sargeant, A. (2005) Understanding bequest giving. In: AFP Conference - Greater Toronto Chapter, Toronto, Canada, 2005.

Sargeant, A. (2005) The future of fundraising. In: Third Sector Foresight Conference, Oxford, UK, 2005.

Sargeant, A. (2005) Index markers. Professional Fundraising , Octobe. pp. 20-23.

Sargeant, A. (2005) Now we know commitment does drive loyalty. Professional Fundraising, Octobe. p. 2005.

Sargeant, A. (2005) Online giving: What lessons can we learn? Professional Fundraising, Septem. p. 14.

Sargeant, A. (2005) Critical issues in fundraising: What every fundraiser should know. In: INCE Conference, Sydney, Australia, August, 2005.

Sargeant, A. (2005) Planning for success: Marketing for nonprofit organizations. In: INCE Conference, Sydney, Australia, Auguast, 2005.

Sargeant, A., Hilton , T. and Wymer, W. (2005) The final gift: Motives and barriers to giving. In: 12th Biennial World Marketing Congress, Muenster, Germany, July, 2005., p. 395

Sargeant, A. (2005) Challenges in individual giving. In: Third Sector Foresight Conference, NCVO, London, June, 2005.

Sargeant, A. (2005) Index linked. Professional Fundraising, May. pp. 22-24.

Sargeant, A. and Hudson, J. (2005) Nonprofit brand or bland: An exploration of the structure of charity brand personality. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005.

West, D. and Sargeant, A. (2005) Website productivity in the not-for-profit sector. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th -27th May, 2005.

Sargeant, A. (2005) Building donor loyalty. In: 42nd International Conference on Fundraising, Association of Fundraising Professionals, Baltimore, USA, April, 2005.

Sargeant, A. (2005) Building donor loyalty. In: Institute of Fundraising South West Spring Conference, AXA Centre, Bristol, April, 2005.

Sargeant, A. (2005) New developments in fundraising research. In: Fundraising Conference, NCVO London, MArch, 2005.

Sargeant, A. (2005) New research could change how committed giving is viewed forever. Professional Fundraising , Februa. pp. 14-15.

Sargeant, A. (2005) Stand out from the crowd. Professional Fundraising , Februa. pp. 22-23.

Sargeant, A. and Farthing, P. (2005) Donor commitment: What is it? What drives it and why does it matter? Charity Times, March. pp. 20-24.

Sargeant, A. (2005) Fundraisers must take research seriously. Professional Fundraising , Novemb. p. 14.

Sargeant, A., Hilton, T. and Wymer, W. (2005) Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503

Polonsky, M. J. and Sargeant, A. and Spotts H.E. (2005) Service blueprinting in the nonprofit sector: A case study. Developments in Marketing Science. ISSN 0149-7421

Sargeant, A. and Hilton, T. (2005) The final gift: Targeting the potential charity legator. International Journal of Nonprofit and Voluntary Sector Marketing, 10 (1). pp. 3-16. ISSN 1465-4520

Bennett , R. and Sargeant, A. (2005) The nonprofit marketing landscape: Guest editors introduction to a special issue. Journal of Business Research, 58 (6). pp. 797-805. ISSN 0148-2963

Sargeant, A., Pharoah, C., Walker, C. and Goodey, L. (2004) Charting the charity universe. In: Charities Aid Foundation Conference, London, November, 2004.

Woodliffe, L. and Sargeant, A. (2004) Defining commitment in the context of the donor charity relationship. In: 33rd Annual ARNOVA Conference, Los Angeles, November, 2004.

Sargeant, A. (2004) PGI tips. Professional Fundraising, Novemb. pp. 14-15.

Sargeant, A. and Farthing, P. (2004) Keeping your supporters! New approaches to stop them leaving. In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004.

Sargeant, A. and Radcliffe, R. (2004) Successful legacy fundraising: Just what do donors think is appropriate? In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004.

Sargeant, A. and Jay, E. (2004) Trust and confidence is a preference of the habitual voyeur of what is known as fundraising. Professional Fundraising, Octobe. pp. 22-23.

Sargeant, A. and Carnie, C. (2004) Understanding donors: How research can inform and enhance your fundraising strategy. In: 24th International Fundraising Congress, Noordwijkerhout, The Netherlands, October, 2004.

Lee, S., Sargeant, A. and Tapp, A. (2004) Morality and markets: an exploration on the impact of charity reputation on donor intention. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September 2004.

Sargeant, A. and Woodliffe, L. (2004) The antecedents of donor commitment to uk voluntary organizations. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September, 2004.

Sargeant, A., Jay, E. and West, D. (2004) Determinants of nonprofit website effectiveness: The role of donor relationships. In: Academy of Marketing, Cheltenham, July, 2004.

Sargeant, A. (2004) How to keep donor loyal. In: Institute of Fundraising Conference, Birmingham, UK, July, 2004.

Sargeant, A. (2004) Strategic marketing planning. In: Institute of Fundraising Conference, Birmingham, UK, July, 2004.

Sargeant, A. (2004) What has research done done for fundraising recently? In: Institute of Fundraising Conference, Birmingham, UK, July, 2004.

Sargeant, A. and Lee, S. (2004) Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33 (2). pp. 185-202. ISSN 0899-7640

Sargeant, A. (2004) Assessment, measurement, accountability and ROI: Issues and answers. In: National Community Relations and Development Conference, Dallas, Texas, April, 2004.

Sargeant, A. (2004) Successful bequest fundraising: Key lessons from research. In: AFP Annual Conference , Seattle, USA, March, 2004.

Sargeant, A. and Jay, E. (2004) Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco : Jossey Bass. ISBN 9781118085868

Sargeant, A. (2004) Critical issues in fundraising: Leading and plotting the future. In: 27th International Fundraising Conference , Melbourne, Australia, 2004.

Sargeant, A., West, D. and Ford, J. (2004) Does perception matter? An empirical analysis of donor behaviour. The Service Industries Journal, 24 (6). pp. 19-36. ISSN 0264-2069

Sargeant, A. (2004) Donor retention: Using lifetime value to inform retention strategy. In: Phil Desbrow Memorial Lecture, Queensland Institute of Technology, Brisbane, Australia, 2004.

Sargeant, A. and Jay, E. (2004) Fundraising management: Analysis, planning and practice. London: Routledge. ISBN 9780415451543

Sargeant, A. (2004) Marketing W Organizacjach Non Profit. Krakow, Poland: Oficyna Ekonomiczna.

Sargeant, A. (2004) Marketing management for nonprofit organizations. 2nd. Oxford: Oxford University Press.

Sargeant, A. and Jay, E. (2004) Reasons for lapse: The case of face-to-face donors. International Journal of Nonprofit and Voluntary Sector Marketing, 9 (2). pp. 171-182. ISSN 1465-4520

Sargeant, A. (2004) Successful legacy fundraising: What works and what doesn't. In: 27th International Fundraising Conference , Melbourne, Australia, 2004.

West, D. and Sargeant, A. (2004) Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20 (9/10). pp. 1027-1046. ISSN 0267-257X

Sargeant, A. and Lee, S. (2004) Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology & Marketing, 21 (8). pp. 613-635. ISSN 0742-6046

Sargeant, A. and Breeze, B. (2004) A blueprint for giving. Project Report. The Giving Campaign, London.

Sargeant, A. and Hudson, J. (2003) Exploring brand values in the charity sector: Just what is the span of control? In: ARNOVA Conference , Denver, November, 2003.

Sargeant, A. (2003) Legacies: How to access the hidden millions. In: CAF Annual Conference, Great George Street, London, November, 2003.

Sargeant, A. and Lee, S. (2003) The new marketing myopia: Why is the giving literature so often ignored? In: ARNOVA Conference, Denver , November, 2003.

Sargeant, A. (2003) Downright dangerous! Professional Fundraising, Octobe. pp. 16-19.

Sargeant, A. and Tempel, E. (2003) Leading and plotting the future. In: International Fundraising Congress, Amsterdam, Holland, October, 2003.

Sargeant, A. and Lee, S. (2003) Benchmarking fundraising practice. In: Institute of Fundraising Annual Conference, Birmingham, UK, July, 2003.

Sargeant, A., Jay, E. and West, D. C. (2003) The determinants of website effectiveness: An assessment of the role of relationship marketing. In: Academy of Marketing Conference, Aston University, Birmingham, UK, July, 2003.

Sargeant, A. (2003) Marketing giving: What do we know about why people give? In: Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England, May, 2003.

Sargeant, A. and Jay, E. (2003) Qualms and lists. Professional Fundraising, July. pp. 14-15.

Sargeant, A. and Lee, S. (2003) Towards a model of donor trust: Implications for H.E. fundraising practice in the United Kingdom. The CASE International Journal of Educational Advancement, 3 (3). pp. 213-225. ISSN 1467-3657

Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing , 4 (4). pp. 330-342. ISSN 1463-5178

Sargeant, A., Jay, E. and Lee, S. (2003) The future of giving. Project Report. The Giving Campaign, London.

Sargeant, A. (2002) Legacy marketing: Just what is the potential? In: Charities Aid Foundation Annual Conference , London, UK, November, 2002.

Sargeant, A. and Wymer, W. (2002) Nonprofit and business sector collaborations. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, London, UK, September, 2002.

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, September, 2002.

West, D. and Sargeant, A. (2002) Key behaviours in adverising risk management in the not-for-profit sector. In: Academy of Marketing Conference, Nottingham, UK, July 2002. Nottingham: Academy of Marketing, p. 114

Sargeant, A. (2002) Trust in the voluntary sector: a relationship to giving? In: 5th International Conference of the International Society for Third-Sector Research, Cape Town, South Africa, 7th -10th July, 2002.

Sargeant, A. (2002) How to build donor loyalty. In: 39th International Conference on Fundraising, St Louis, USA, April, 2002.

Sargeant, A. (2002) Integrated fundraising over the web. In: Relationship Marketing Conference, Henry Stewart Conferences, London, UK, April, 2002.

Kähler, Jürgen and Sargeant, A. (2002) The size effect in the administration costs of charities. European Accounting Review, 11 (2). 215 - 243. ISSN 0963-8180

Sargeant, A. (2002) Benchmarking charity costs: A new UK initiative. In: ARNOVA 31st Annual Conference , Montreal, Canada, 2002.

Sargeant, A. (2002) Fundraising costs to go on website. IoF Update, May. p. 3.

Sargeant, A. (2002) Fundraising is not something to be sorry for. Third Sector, 230. p. 14.

Sargeant, A. (2002) Fundraising on the web: Opportunity or hype? New Directions for Philanthropic Fundraising, 2001 (33). pp. 39-58. ISSN 1072-172X

Sargeant, A. and Lee, S. (2002) Improving public trust in the voluntary sector: An empirical analysis'. International Journal of Nonprofit and Voluntary Sector Marketing, 7 (1). pp. 68-83. ISSN 1465-4520

Sargeant, A. and Lee, S. (2002) Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18 (7-8). pp. 779-802. ISSN 0267-257X

Sargeant, A., Jay, E. and Lee, S. (2002) Major gift philanthropy: Individual giving to the arts. Project Report. Arts and Business, London.

Sargeant, A. (2002) Managing donor defection: Why should donors stop giving? New Directions for Philanthropic Fundraising, 2001 (32). pp. 59-74. ISSN 1072-172X

Sargeant, A. (2002) Much ado about nothing. ICFM Update, April. p. 4.

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142

Sargeant, A. (2002) Researching the researchers. Professional Fundraising, June. pp. 25-28.

Sargeant, A. and Jay, E. (2002) Steward little. Professional Fundraising, Octobe. pp. 16-19.

Sargeant, A. (2002) What turns donor's on? What turns them off? In: Walker, C. and Pharoah, C., eds. (2002) A Lot of Give. Hodder Educational, pp. 162-179. ISBN 9780340804919

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: Implications for charity fundraising practice. Journal of Marketing Management, 18 (9/10). pp. 953-969. ISSN 0267-257X

Sargeant, A. (2001) Perceptual determinants of charity giving behaviour. In: ARNOVA Conference , Miami, December, 2001.

Sargeant, A. (2001) Public trust and confidence. In: Charities Aid Foundation Annual Conference , London, UK, November, 2001.

Sargeant, A. (2001) Relationship fundraising: How to keep donors loyal. Nonprofit Management & Leadership, 12 (2). pp. 177-192. ISSN 1542-7854

Sargeant, A. (2001) Web based fund raising: Is anyone making any real money? Professional Fundraising , 32 (8). pp. 20-24.

Sargeant, A. (2001) Why do people give and why do they stop? In: ICFM Regional Conference, Cheltenham, UK, October, 2001.

Sargeant, A. and Foreman, S. (2001) Nonprofit website effectiveness: An exploratory study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001.

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector: An empirical study. In: Academy of Marketing Annual Conference , Cardiff, UK, July, 2001.

Sargeant, A. (2001) What drives donor loyalty? In: Association of Fundraising Professionals, Annual Conference, San Diego, California, March, 2001.

Sargeant, A. (2001) American pie chart. Professional Fundraising , Septem. pp. 18-20.

Sargeant, A. (2001) Botton village. Case Research Journal, 21 (1). pp. 93-110.

Sargeant, A. and West, D. (2001) Direct and interactive marketing. Oxford: Oxford University Press. ISBN 0198782535

Sargeant, A. (2001) Donor motivations. Giving USA 2001, AAFRC Trust for Philanthropy. pp. 54-57.

Sargeant, A. and Ewing, M. (2001) Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit & Public Sector Marketing, 9 (1/2). pp. 185-204. ISSN 1049-5142

Sargeant, A. (2001) Lessons worth adopting from North American practice. In: Relationship Marketing for Charities, Henry Stewart Conference, Jurys, London , 2001.

Liao, M., Foreman, S. and Sargeant, A. (2001) Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3). pp. 213-226. ISSN 1465-4520

Msweli, P. and Sargeant, A. (2001) Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19 (7). pp. 507-514. ISSN 0263-4503

Sargeant, A. and Lee, S. (2001) Public trust and confidence in the voluntary sector. Professional Fundraising, Octobe. pp. 12-15.

Sargeant, A. (2001) Social and cause-related marketing: The growth of a discipline. Journal of Nonprofit & Public Sector Marketing, 9 (4). pp. 13-15. ISSN 1049-5142

Sargeant, A. (2001) Using donor lifetime value to inform fundraising strategy. Nonprofit Management & Leadership, 12 (1). pp. 25-38. ISSN 1542-7854

Sargeant, A. (2001) Using lifetime value. In: Directory of Social Change, Charity Fair, Business Design Centre, London, 2001.

Sargeant, A., West, D. and Ford, J. (2001) The role of perceptions in predicting donor value. Journal of Marketing Management, 17 (3-4). pp. 407-428. ISSN 0267-257X

Sargeant, A. (2000) Customer lifetime value and marketing strategy: How to forge the link. The Marketing Review, 1 (4). pp. 427-440. ISSN 1469-347X

Sargeant, A. (2000) Building donor loyalty through lifetime value. In: La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference , Mexico City, Mexico, 2000.

Sargeant, A. (2000) Donor retention: Some reflections on current practice. In: National Society of Fund Raising Executives- Annual Canadian Conference, Toronto, Canada, November, 2000.

Sargeant, A., Ford, J. B. and West, D. C. (2000) Perceptual determinants of donor value. In: Direct Marketing Association Annual Conference, New Orleans, October, 2000.

Sargeant, A. (2000) Bluffers guide to lifetime value. In: ICFM Annual Conference, 2000.

Sargeant, A. (2000) Public trust and confidence. In: ICFM Annual Conference, Birmingham, UK, 2000.

Asif, S. and Sargeant, A. (2000) Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective. In: Annual Conference, Academy of Marketing Science, XXIII, Montreal, 24th-27th May, 2000., pp. 354-360

Sargeant, A. (2000) Maintaining the funding base: Finding and keeping donors. In: Opportunity and Inclusion - NCVO Annual Conference, The Brewery, London, 10th February, 2000.

Tofallis, C. and Sargeant, A. (2000) Assessing charities using data envelopment analysis. In: Neely, A., ed. (2000) Performance Measurement: Past, Present and Future. Cranfield University : Centre for Business Performance. ISBN 953376117

Sargeant, A. and Asif, S. (2000) The Carnegie school. Case Research Journal , 19 (4). pp. 19-38.

Sargeant, A. (2000) Donor overboard. Philanthropy Matters, 10 (1). pp. 6-7.

Sargeant, A. (2000) How to build donor loyalty. In: 20th International Fund Raising Workshop, Golden Tulip Conference Centre, Leeuwenhorst, Amsterdam, Holland, 2000.

Sargeant, A. (2000) Improving donor retention: How can charities build loyalty? In: Pharoah, C., ed. (2000) Dimensions 2000. (2) West Malling: Charities Aid Foundation.

Sargeant, A. (2000) Managing donor defection: Why should donors stop giving. In: Taking Fundraising Seriously, Taking Donor Dynamics Beyond the Comfort Zone. 13th Annual Symposium, Indiana Centre on Philanthropy, Indianapolis, Indiana, 2000.

Alfansi, L. and Sargeant, A. (2000) Market segmentation in the indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18 (2). pp. 64-74. ISSN 0265-2323

Sargeant, A. and Asif, S. (2000) Modelling internal communications in the financial services sector. European Journal of Marketing, 34 (3/4). pp. 299-317. ISSN 0309-0566

Sargeant, A., Ford, J. B. and West, D. (2000) Nonprofit customer retention: Why do donors quit? In: Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Annual Conference, 2000., pp. 240-244

Sargeant, A. and Liao, M. (2000) Operationalising the marketing concept: Just what can be achieved when you get it right? The CASE International Journal of Educational Advancement, 1 (1). pp. 24-39. ISSN 1467-3657

Sargeant, A., Ford, J. B. and West, D. C. (2000) Predicting donor value: the role of perceptions. In: Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina , 11th-14th October, 2000., pp. 274-286

Dinan, C. and Sargeant, A. (2000) Social marketing and sustainability: A planned approach to social change. Progress in Tourism and Hospitality Research, 12 (3). pp. 1-14.

Dinan, C. and Sargeant, A. (2000) Social marketing and sustainable tourism: Is there a match? International Journal of Tourism Research, 2 (1). pp. 2-14. ISSN 1099-2340

Sargeant, A., Ford, J. and West, D. (2000) Widening the appeal of charity. International Journal of Non-Profit & Voluntary Sector Marketing, 5 (4). pp. 318-332. ISSN 1479-103X

Sargeant, A. (2000) A world on the move. In: 20th International Fund Raising Workshop, Golden Tulip Conference Centre, Leeuwenhorst, Amsterdam Holland, 2000.

Sargeant, A. (1999) Modelling donor attrition: Why do individuals stop giving? In: Annual ARNOVA Conference , Washingon D.C., 1999.

Sargeant, A. (1999) Should the sector step back and ask why it needs to market itself? In: NCVO Marketing the Future Conference , London, 1999.

Sargeant, A. (1999) Donor retention: Just why do donors stop giving? In: ICFM Tenth Aunnual Conference, Brimingham Metropole, 1999.

Sargeant, A., Foreman, S. and Liao, M. (1999) Horses for courses: Market versus societal orientation in the nonprofit sector. In: Academy of Marketing Conference, Stirling , 1999.

Sargeant, A. (1999) Why do donors give? In: ISFM Tenth Annual Conference, Birmingham Metropole, 1999.

West, D., Miciak, A. and Sargeant, A. (1999) Advertiser risk-orientation and the opinions and practices of advertising managers. International Journal of Advertising, 18 (1). pp. 51-71. ISSN 0265-0487

Sargeant, A. and Mohamad, M. (1999) Business performance in the UK hotel sector - Does it pay to be market oriented? Service Industries Journal, 19 (3). pp. 42-59. ISSN 1743-9507

Sargeant, A., West, D. and Ford, J. B. (1999) Charitable giving towards a model of donor behaviour. In: AMA Summer Educators Proceedings , San Francisco , 1999., pp. 95-96

Sargeant, A. (1999) Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management, 15 (4). pp. 215-238. ISSN 0267-257X

Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768

West, D. and Sargeant, A. (1999) Fundraising communications: The role of experience in perceptions of media risk. International Journal of Nonprofit and Voluntary Sector Marketing, 4 (3). pp. 224-234. ISSN 1465-4520

Sargeant, A. (1999) Investigating charity-donor relationships: why do individuals stop giving? In: 5th Annual Research in the Voluntary Sector Conference, NCVO, City University, London, 1999.

Sargeant, A. (1999) Marketing management for nonprofit organisations. Oxford: Oxford University Press. ISBN 9780198775676

Sargeant, A. and Msweli, P. (1999) Network marketing in South Africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11 (3). pp. 51-66. ISSN 0896-1530

Sargeant, A. (1999) Nonprofit marketing: The defence of a discipline (Editorial). International Journal of Nonprofit and Voluntary Sector Marketing, 4 (1). pp. 4-7. ISSN 1465-4520

Sargeant, A. and Kaehler, J. (1999) Returns on fundraising expenditures in the voluntary sector. Nonprofit Management and Leadership, 10 (1). pp. 5-19. ISSN 1048-6682

Sargeant, A. (1999) Why do donors stop giving? Professional Fundraising , Septem. pp. 12-14.

Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27.

Sargeant, A. (1998) Communicating with donors. In: Annual ICFM Conference, University of Warwick, July, 1998.

Kaehler, J. and Sargeant, A. (1998) Financial based measures of performance for UK charities. In: Performance Measurement: Theory and Practice, University of Cambridge , 1998., pp. 543-550

Sargeant, A. (1998) Investigating lifetime value. In: Annual ICFM Conference, University of Warwick, July, 1998.

Asif, S. and Sargeant, A. (1998) Internal marketing tactics: Is communication really all there is to it? In: Academy of Marketing Science Conference, May, 1998. Virginia: UNSPECIFIED, pp. 351-355

Kaehler, J. and Sargeant, A. (1998) Accounting for differences in charities' administration costs. In: Pharoah, C. and Smerdon, M., eds. (1998) Dimensions of the Voluntary Sector. West Malling: Charities Aid Foundation, pp. 230-235.

Sargeant, A. and Kaehler, J. (1998) Benchmarking charity costs. West Malling: Charities Aid Foundation. ISBN 185934089X

Alfansi, L. and Sargeant, A. (1998) Benefit segmentation in the Indonesian banking industry - just what is the potential? In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 562-563

Sargeant, A. (1998) Called to account. Investors Chronicle. pp. 54-56.

Lyman , M. and Sargeant, A. (1998) Charitable giving: an exploratory model of donor behaviour. In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 630-631

Sargeant, A. and Kaehler, J. (1998) Charities and fundraising costs - just what is the benchmark? In: Pharoh, C. and Smerdon, M., eds. (1998) Dimensions of the Voluntary Sector. West Malling: Charities Aid Foundation, pp. 227-229.

Sargeant, A. (1998) Charity fundraising costs: Just what is the benchmark? In: 27th Annual ARNOVA Conference , University of Washington, Seattle, USA, 1998.

Msweli, P. and Sargeant, A. (1998) Direct selling in the Rainbow Nation: Retaining the distributor. In: Academy of Marketing - Multicultural Conference, Montreal, Canada, 1998., pp. 270-275

Sargeant, A. (1998) Donor lifetime value: An empirical analysis. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (4). pp. 283-297. ISSN 1479-103X

Sargeant, A. and Kaehler, J. (1998) Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. Health Marketing Quarterly, 16 (1). pp. 55-77. ISSN 1545-0864

Sargeant, A. and Young, B. M. (1998) He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector. In: Researching the Voluntary Sector - NCVO, Loughborough, 1998.

Sadler-Smith, E. and Sargeant, A. (1998) Higher level skills training and SMEs. International Small business Journal, 16 (2). pp. 84-94. ISSN 0266-2426

Sadler Smith, E., Sargeant, A. and Dawson , A. (1998) Higher level skills training: Meeting the needs of small businesses. International Journal Of Training And Development, 1 (4). pp. 216-229. ISSN 1468-2419

Sargeant, A. and Msweli, P. (1998) Keeping the distributor sold - towards a model of retention in network marketing organisations. In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 460-465

Sargeant, A. (1998) Marketsegementierung: Nutzen NPO ihr potential? In: Sechste Freiburger Studentage Fundraising, Freiburg, Switzerland , 1998., pp. 57-63

Mohamad, M. and Sargeant, A. (1998) Modelling the service gap - do hotel employees really understand guest's needs? In: Academy of Marketing Conference, Sheffield Hallam University, 1998., pp. 466-473

Johnson, D. and Sargeant, A. (1998) Motives for transition: An exploratory study of engineering managers. Human Resource Management Journal, 8 (3). pp. 41-53. ISSN 1748-8583

Dinan, C. and Sargeant, A. (1998) Tourism marketing: adding value through sustainability. In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 656-657

Sargeant, A. and Pole, K. (1998) U.K. trust fundraising - Learning to say thank you. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (2). pp. 122-135. ISSN 1479-103X

Sargeant, A., Sadler-Smith, E. and Dawson, A. (1998) University collaboration and regional economic development: Exploiting the potential. Local Economy, 13 (3). pp. 257-266. ISSN 1470-9325

Sargeant, A. (1998) Where to draw the line. Investors Chronicle, Charities Annual Review. pp. 24-26.

Sargeant, A. and McKenzie, J. (1998) A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation. ISBN 1859340881

Sargeant, A. and Asif, S. (1998) The strategic application of internal marketing - An investigation of U.K. banking. International Journal of Bank Marketing, 16 (2). pp. 66-79. ISSN 0265-2323

Sargeant, A. and Kaehler, J. (1997) Charities and administration costs: Cracking the chestnut. In: Charities Aid Foundation Annual Conference - Raising The Standard, London, UK, October, 1997.

Sargeant, A. and Stephenson, H. (1997) Banishing the battleship ladies! - The emergence of a new paradigm of corporate giving. In: Academy of Marketing Conference, Manchester, UK, July, 1997., pp. 903-916

Sargeant, A. and Asif, S. (1997) Banking on satisfaction: Can internal marketing deliver? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997.

Sargeant, A. and Mohammed, M. (1997) Learning from Basil - Is hotel marketing still Fawlty? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997.

Sargeant, A. and Kaehler, J. (1997) Service quality and the G.P. practice - Are fundholding practices more responsive to the needs of their patients. In: Academy Of Marketing Conference, Manchester, UK, July, 1997., pp. 917-930

Sargeant, A. (1997) Arts marketing a classification of U.K. theatre audiences. Journal Of Non-Profit and Public Sector Marketing, 5 (1). pp. 45-62. ISSN 1540-6997

Sargeant, A., Sadler Smith, E. and Dawson, A. (1997) Bridging the academic practitioner divide - A problem of perception? Industrial and Commercial Training, 29 (1). pp. 16-25. ISSN 0019-7858

Hung, C. L., Sargeant, A. and West, D. (1997) Chinese perceptions of Canadians as business alliance partners. In: Proceedings, Sixth Symposium On Cross Cultural Consumer and Business Studies, Honolulu, 1997., pp. 112-116

Sargeant, A. and Stephenson, H. (1997) Corporate giving - Targeting the likely donor. International Journal of Non-Profit & Voluntary Sector Marketing, 2 (1). pp. 64-79. ISSN 1479-103X

Sargeant, A. (1997) Don't be afraid of the numbers - Supplementing database records with market research. Fundraising Management, 28 (9). pp. 22-27.

Sargeant, A. (1997) He ain't heavy he's my donor. Direct Response, Feb. p. 36.

Sargeant, A. (1997) Marketing in the non-maintained special school sector - A case study of the carnegie school. In: NACRA Annual Conference, Cincinnati, U.S.A., 1997.

Sargeant, A. (1997) U.K. corporate giving - A new paradigm emerges. In: ARNOVA Annual Conference, Indianapolis, USA, 1997.

Sargeant, A. and Kaehler, J. (1996) Charity marketing: Targeting the likely donor. In: Marketing Education Group Conference, University of Strathclyde, 1996.

Sargeant, A. and Bater, K. (1996) Trust fund-raising: Understanding giving behaviour. In: Marketing Education Group Conference , University of Strathclyde, 1996.

Sargeant, A. and Kaehler, J. (1996) Charity marketing - Targeting the likely donor. Journal of Database Marketing and Customer Strategy Management, 4 (2). pp. 116-126. ISSN 1741-2439

Sargeant, A. and Matheson, R. (1996) Management training - Are business schools out of touch with their market? Journal of European Industrial Training, 20 (4). pp. 3-10. ISSN 0309-0590

Sargeant, A. (1996) Market segmentation - Are U.K. charities making the most of the potential. International Journal of Non-Profit & Voluntary Sector Marketing, 1 (2). pp. 132-143. ISSN 1479-103X

Sargeant, A. (1996) Profiling the charity donor: A case study of the game conservancy trust. International Journal of Non-Profit & Voluntary Sector Marketing, 1 (4). pp. 343-353. ISSN 1479-103X

Sargeant, A. (1996) Soliciting the corporate pound - A survey of corporate givers. Professional Fundraising, Octobe. pp. 28-29.

Sargeant, A. (1996) Training for growth: How can education providers assist the development of small business? Industrial and Commercial Training, 28 (2). pp. 3-9. ISSN 0019-7858

Sargeant, A. (1995) Do U.K. charities have a lot to learn? Fundraising Management, June. pp. 14-16. ISSN 0016-268X

Sargeant, A. (1995) Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature). Journal Of Targeting Measurement and Analysis For Marketing, 3 (4). pp. 322-328. ISSN 0967-3237

Sargeant, A. (1995) Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis). Journal Of Targeting, Measurement and Analysis For Marketing , 4 (1). pp. 38-48. ISSN 0967-3237

Sargeant, A. (1995) Training for enterprise - What's so special about the small business? In: The 1996 Small Business and Enterprise Development Conference, University of Leeds, 1996.

This list was generated on Mon Sep 1 03:13:28 2014 BST.
Copyright 2013 © UWE better together