Browse by Creator
Jump to: Report or Working Paper
Number of items: 1.
Report or Working Paper
Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15185
This list was generated on Tue Oct 25 02:28:39 2016 BST.