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Report or Working Paper

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15185

This list was generated on Sun Jul 31 02:33:39 2016 BST.

 

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