Browse by Creator
Jump to: Book Section
Number of items: 1.
Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14301
This list was generated on Tue Jul 26 02:28:58 2016 BST.