Login to UWE

Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Jump to: Book Section
Number of items: 1.

Book Section

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from:

This list was generated on Thu Dec 8 02:29:13 2016 GMT.


Copyright 2016 © UWE better together