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Number of items: 1. 2006
Eagle, L.
(2006)
Brand management case study.
In: Chitty, W. , Barker, N. and Shimp, T. E. , eds.
(2006)
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication.
Melbourne: Thompson Learning.
Available from: http://eprints.uwe.ac.uk/14302
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