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Eagle, L. (2006) Brand management case study. In: Chitty, W., Barker, N. and Shimp, T. E., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14302
This list was generated on Thu Sep 29 02:53:57 2016 BST.