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Ng, I., Parry, G., Smith, L., Maull, R. and Briscoe, G. and Rolls-Royce (2012) Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce. Journal of Service Management, 23 (3). pp. 416-439. ISSN 1757-5818 Available from: http://eprints.uwe.ac.uk/16556
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