Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Date
Number of items: 31.

Article

Smith, G. and Spotswood, F. (2013) The brand equity of the Lib Dems in the 2010 general election: A national and local perspective. Journal of Political Marketing, 12 (2-3). pp. 182-196. ISSN 1537-7857

Spotswood, F. and Tapp, A. (2011) Rethinking how to tackle binge drinking usng social marketing: A neo-tribal analysis. Social Marketing Quarterly, 17 (2). pp. 76-91. ISSN 1524-5004

Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763

Spotswood, F. and Tapp, A. (2010) Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240

Book Section

Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J., Reynolds, L. and Merritt, R., eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432

Report or Working Paper

Spotswood, F. (2009) Pedal back the years: Social marketing analysis. Report for Cornwall and Isles of Scilly PCT. Project Report. Cornwall and Isles of Scilly Primary Care Trust.

Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: smokefree homes. Report for Somerset PCT. Project Report. Somerset Primary Care Trust.

Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: Smokefree homes. Working Paper. Somerset Primary Care Trust.

Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE).

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol.

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol.

Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing based strategy for obesity interventions. Project Report. South West Public Health Observatory , Bristol.

Conference or Workshop Item

Spotswood, F. (2013) What the next generation of social marketers think. In: World Social Marketing Conference, Toronto, Canada, April 2013.

Collins, K., Spotswood, F. and Manning, L. (2012) Poverty, power and politics: Considerations for engaging citizens in social marketing programmes. In: European Social Marketing Conference, Lisbon, Portugal, November 2012, Lisbon, Portugal, 27 - 28 November, 2012.

Tapp, A., Spotswood, F. and Jones, S. (2012) Cycling behaviour in car-dominant societies: a survey of the UK population. In: Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia, 31 October to 3 November.

Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Leonard, S., Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011.

Spotswood, F. and Tapp, A. (2011) An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Spotswood, F. and Tapp, A. (2010) 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? In: 6th International Colloquium, ESADE Business School , Barcelona, Spain, 9th-11th April 2010.

Spotswood, F. and Tapp, A. (2010) Binge Drinking: A tribal brand for socio-economically disadvantaged young people? In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain, 9th - 11th April, 2010.

Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008.

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Spotswood, F. (2008) The social patterning of physical activity in Britain. Findings from qualitative research. In: National Social Marketing Conference, Oxford University, UK, 2008.

Tapp, A. and Spotswood, F. (2007) Barriers to exercise for young adults. In: National Student Sports Promotion Conference, Birmingham University, UK, 2007.

Thesis

Spotswood, F. (2011) An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. PhD, University of the West of England.

This list was generated on Tue Sep 30 02:36:55 2014 BST.
Copyright 2013 © UWE better together