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Domegan, C., Collins, K., Stead, M., McHugh, P. and Hughes, T. (2013) Value co-creation in social marketing: Functional or fanciful? Journal of Social Marketing, 3 (3). pp. 239-256. ISSN 2042-6763

Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763

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